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Weighing Prepaid Cards vs. Checking Accounts

By ANN CARRNS

Prepaid cards can be a better deal than checking accounts for some people, but the cards need more consumer safeguards, a new report from the Pew Charitable Trusts finds.

Along with the report, “Loaded with Uncertainty,” Pew introduced an online tool to help consumers determine which option is best for them.

The report divides consumers into three types in terms of their banking expertise: “savvy,” who use direct deposit and avoid fees whenever possible; “basic,” who aren't as proficient at avoiding fees and have at least one overdraft fee a month; and “inexperienced,” who make heavy use of services but typically pay two overdraft fees a month.

Then, the researchers applied those characteristics to more than 200 checking accounts offered by the 12 largest banks, and 52 prepaid cards available online, to see which accounts best-suited each category.

For savvy consumers, checking accounts are the most economical, with a median monthly cost of about $4, compared with $4.50 for prepaid cards. Inexperienced consumers, however, did better with prepaid cards, which cost them a median of about $29 a month, compared with $94 for checking accounts.

Still, the cards carry myriad fees, and disclosure isn't uniform. So just because a card doesn't disclose that it charges a fee, for instance, doesn't mean that it doesn't charge it. There's simply no way for consumers to know until they end up incurring the charge.

Also, balances on prepaid cards don't always have clear protection from F.D.I.C. insurance, the report found. If a bank fails, the agency reimburses deposits up to $250,000. But many companies that offer pr epaid cards aren't banks and don't hold the funds themselves. Rather, they pool funds in large accounts at a third-party bank, where the money may be covered by so-called “pass-through” insurance, which may be more tenuous, the report says.

Of the 52 cards Pew studied, only three indicated that they lacked F.D.I.C. insurance. But there is no federal oversight or supervision of prepaid companies that aren't banks, to make sure the proper requirements for the insurance are met, Pew found.

“Claims of F.D.I.C. insurance in cases where portions of consumers' funds may in fact be uninsured create a false sense of security for unsuspecting consumers,” the report said.

The report urges the federal Consumer Financial Protection Bureau to create better oversight of the cards.

Do you use prepaid cards? Do you prefer them to checking accounts?



Judge Approves E-Book Pricing Settlement Between Government and Publishers

By JULIE BOSMAN

A federal judge on Thursday approved a settlement with three major publishers in a civil antitrust case brought by the Department of Justice over collusion in e-book pricing, paving the way for a war over the cost of digital books in the coming months.

Denise L. Cote, the federal judge in Manhattan who is overseeing the case, rejected arguments against the settlement, saying they were “insufficient” to deny its approval.

In April, the government announced that it had filed a lawsuit against five publishers and Apple, accusing them of conspiring to raise the price of e-books.

Three publishers - Hachette Book Group, Simon & Schuster and HarperCollins â€" agreed to settle with the government, while Penguin Group USA, Macmillan and Apple declined to settle. They face a trial next summer.

The settlement approved on Thursday called for the publishers to end their contracts with Apple within one week. The publishers must also terminate contracts with e-book retailers that contain restrictions on the retailer's ability to set the price of an e-book or contain a so-called “most favored nation” clause, which says that no other retailer is allowed to sell e-books for a lower price.

For the next two years, the settling publishers may not agree to contracts with e-book retailers that restrict the retailer's “discretion over e-book pricing,” the court said. For five years, the publishers are not allowed to make contracts with retailers that includes a most favored nation clause.

“The Government reasonably describes these time-limited provisions as providing a “cooling- off period” for the e-books industry that will allow it to return to a co mpetitive state free from the impact of defendants' collusive behavior,” the court said in a filing on Thursday. “The time limits on these provisions suggest that they will not unduly dictate the ultimate contours of competition within the e-books industry as it develops over time.”

Amazon, which in April called the settlement “a big win for Kindle owners” - a reference to its e-reading device - has vowed to drop prices on its e-books, probably to the $9.99 point that it once preferred for most bestsellers and newly released e-books.

Other retailers, like Barnes & Noble, could feel pressure to respond. Barnes & Noble has spent heavily in the last several years to build its digital business in an effort to catch up to Amazon. While it has captured at least 25 percent of the e-book market, it does not have Amazon's deep pockets and may have trouble matching discounts that Amazon can offer.

It was exactly the prospect of lower prices for consumers that the government cited when it filed suit. But publishers and retailers who are critical of the deal say it would have the unintended effect of allowing Amazon to gain a monopoly by offering lower prices than everyone else.

The approval of the settlement had been widely expected. During a 60-day public comment period that ended June 25, the court received 868 public comments responding to the settlement, including objections from the American Booksellers Association, the Authors Guild and Barnes & Noble.

Bob Kohn, the chairman and chief executive of RoyaltyShare and an outspoken opponent of the settlement, said he was “very disappointed” that the court made a decision without a formal public hearing.

“It appears that the district court completely deferred to the D.O.J., whose analysis of the case was faulty and insufficient,” he said. “I am hopeful that the U.S. Court of Appeals will closely review the important publ ic issues in this case.”

Spokespersons for the Hachette Book Group, Simon & Schuster and HarperCollins did not immediately return a request for comment.



National Ad Campaign for Citibank Reward Program to Feature Alicia Keys

By TANZINA VEGA

Add being boring to the list of reasons to break up with someone. While there are many women who would gladly jump at the chance to date a “boring” guy, a new television ad for a Citibank reward program features one woman who has had enough of her boyfriend's staid ways.

Over a meal at a restaurant, Lauren, the woman, tells her beau, “Jack, you're a little boring,” and repeats the word boring twice after that. Later, in the solace of his apartment, Jack visits the Web site for Citi Private Pass, an events and perks program for Citibank debit and credit card holders. “I decided to be not boring,” says Jack as he visits an art gallery, a cooking class with Giada De Laurentiis and a concert with Alicia Keys.

The commercial is part of the first national advertising campaign for the Private Pass program, which offers cardholders early access to tickets for sporting events and concerts, among other things. It began in 2003 for the exclusive use of Citi AAdvantage cardholders, an American Airlines affiliate card, and was expanded to all cardholders in 2007. Until now, the program has been marketed locally and to cardholders through e-mails and newsletters.

The latest iteration of the Private Pass program, and the one that Citi is eager to promote through digital, print and television ads, includes small group events with celebrities, like a concert by Ms. Keys, a cooking class with Ms. De Laurentiis, dinner prepared by Daniel Boulud and a Sunday football viewing party with John Madden. The goal of the campaign is “to make an emotional connection with card members and earn their loyalty,” said Ralph Andretta, the head of co-brands and loyalty at Citi Car ds.

The television ad, called “The Ex” will debut Thursday during the MTV Video Music Awards. Ms. Keys, who is featured in the ads, will also perform at the awards show and will use her performance and the ads to debut her single, “Girl on Fire.”

Print and digital ads began running in May in magazines like Rolling Stone, GQ and People and on Web sites like FoodNetwork.com, Pandora and Yahoo.

Tanzina Vega writes about advertising and digital media. Follow @tanzinavega on Twitter.



Do We Really Need a Tooth Fairy App?

By ANN CARRNS

Here's one for the list of  tools you can probably live without: An app for iPhones and iPads that helps compute what the tooth fairy should leave for your child.

Now, just in case there any children who are avid Bucks readers, I'm not saying that the tooth fairy doesn't exist - just that he or she may confer with parents to determine the amount of money that is left under your pillow. The amount may vary, based on where you live, and by family (or fairy) tradition.

I am saying, however, that parents who need an app to tell them what value to place on their child's bicuspids may need to get a life.

The app strikes me as appealing to well-meaning but possibly obsessive parents who complicate ch ildhood by overthinking details that should just be fun.

And don't get me started about parents who keep introducing new varieties of fairies. For instance, the “Halloween Fairy,” who takes away excess candy after the holiday - apparently to avoid cavities and/or obesity. I explained to my children that that particular fairy doesn't visit our home, because we know when we should stop eating sweets.

News coverage of the tooth fairy app, which was created by Visa, included quotes from psychologists warning of the possible stigma that may await children who learn that their tooth fairy leaves less than their classmates'. According to an article in USA Today, Nobody wants to be the parent whose child is “the talk at recess,” because of a frugal Tooth Fairy, says Amy Moncarz, a second-grade teacher at Lucy V. Barnsley Elementary School in Rockville, Md.

Actually, I'd be more upset if my child was the “talk of recess” for eating dirt or bullying a classmate, but maybe that's just me.

In a news release, Visa announced that a survey it conducted found that the average gift per tooth was now $3, up from $2.60 last year, and that some lucky children get $5 or more per tooth. (Are they gold teeth, one wonders?) The survey results are based on 2,000 phone interviews in July and has a margin of sampling error of plus or minus 4 percentage points.

I didn't download the app but tried the tool online. It tells you what children of parents similar to you, in terms of education and income, are getting. My children seem to be faring well; their tooth fairy leaves $2 per tooth, while the average where we live is $1, according to the tool. But did I really need to know that?

Maybe tooth fairies should adopt an idea proposed by the author Bruce Feiler, and give a book instead.

Let us know what you think: Are we overdoing it with a tooth fairy app?



The Breakfast Meeting: Bill Clinton Grabs Spotlight, and New Tablets and Phones

By NOAM COHEN

Bill Clinton addressed the Democratic National Convention for 45 minutes Wednesday night, giving a detailed and impassioned endorsement of President Obama, Jeff Zeleny and Mark Landler reported. He frequently spoke off the cuff - according to NPR, which paired the written text to a tape of Mr. Clinton's delivery, he added 2,300 words to a speech that started with 3,200 words of prepared text. Mr. Clinton pushed well past the start of 11 o'clock local news on the East Coast.

  • Unlike any other headlining prime-time speaker at either convention, Mr. Clinton was not carried by all the networks; NBC was broadcasting the N.F.L. season-opener game between the Giants and the Cowboys. Even so, according to Twitt er's blog, his speech reached a peak of interest that surpassed Mitt Romney's acceptance speech last week. The company is promoting the metric T.P.M., or Tweets per minute â€" Mr. Clinton's peak: 22,087; Mr. Romney's: 14,289. Above them both, Michelle Obama from the night before: 28,003.

On Wednesday, two laggards in the smartphone business - Motorola Mobility and Nokia - introduced new devices in attempt to rival the two dominant players in the field, Apple and Samsung, Brian X. Chen reported. Three smartphones released under Motorola's Razr brand and sold to Verizon customers are the company's first new phones since being acquired by Google - a deal that was announced last year and completed in May. They use Google's Android operating system. Nokia's Lumia phones represent a close partnership with Microsoft; Windows Phone software is built into the phones.

  • On Thursday morning, Amazon is expected to introduce new Kindle Fire, hoping to increase its sh are of the tablet market and help sell digital books, movies and music, The Associated Press reported. The thinking is that Amazon will introduce a model with a camera and a faster processor, allowing it to behave more like a traditional tablet.

The Arabic and English Web sites of the broadcaster Al Jazeera were temporarily hacked on Tuesday, apparently by supporters of President Bashar al-Assad of Syria, The Lede blog reported. The attack â€" which superimposed a Syrian flag and Arabic text - is among a string of similar hacking episodes: last month, Reuters's blogging platform and Twitter feed were used to publish false reports of Syrian rebels, and Amnesty International last week reported being hacked.



Thursday Reading: Tips for Succeeding in College

By ANN CARRNS

A variety of consumer-focused articles appears daily in The New York Times and on our blogs. Each weekday morning, we gather them together here so you can quickly scan the news that could hit you in your wallet.