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Washington Post Says Pay Model Will Start This Summer

The Washington Post will soon begin charging readers for access to its Web site, adopting a model that has taken hold at hundreds of newspapers as they attempt to make money from their online traffic.

The Post announced the change on Monday, saying it would take effect in the summer. It did not announce any details about pricing, but said readers would be allowed to read 20 articles or multimedia features free each month.

“News consumers are savvy; they understand the high cost of a top quality newsgathering operation and the importance of maintaining the kind of in-depth reporting for which The Post is known,” Katharine Weymouth, the paper’s publisher, said in a statement. “Our digital package is a valuable one and we are going to ask our readers to pay for it and help support our newsgathering as they have done for many years with the print edition.”

Like the so-called paywall plans at many other papers, The Post’s includes various exceptions for readers to continue to gainaccess to articles free of charge. Students, teachers, school administrators, government employees and military personnel â€" a large part of The Post’s traditional audience in and around Washington â€" will continue to have unlimited access to the site. Articles viewed via links from Google, Facebook and elsewhere on the Internet will also not count against a reader’s monthly total.

The Post is the latest and one of the largest American papers to institute an online paywall. The model has been used by The Wall Street Journal and The Financial Times for years, and The New York Times introduced a version of it in 2011. The Pew Research Center, in its annual State of the News Media report, released Monday, said that about 450 papers in the United States have moved to paywalls, more than double the number from the year before.

Debate inside The Washington Post Company may have accounted for its late adoption of the model. Warren E. Buffett, the company’s largest shareholder outside of ! the Graham family, has been a vocal proponent of paywalls, while Donald E. Graham, its chief executive and chairman, has been less sanguine, saying that the change might drive away its online readers around the country.



Washington Post Says Pay Model Will Start This Summer

The Washington Post will soon begin charging readers for access to its Web site, adopting a model that has taken hold at hundreds of newspapers as they attempt to make money from their online traffic.

The Post announced the change on Monday, saying it would take effect in the summer. It did not announce any details about pricing, but said readers would be allowed to read 20 articles or multimedia features free each month.

“News consumers are savvy; they understand the high cost of a top quality newsgathering operation and the importance of maintaining the kind of in-depth reporting for which The Post is known,” Katharine Weymouth, the paper’s publisher, said in a statement. “Our digital package is a valuable one and we are going to ask our readers to pay for it and help support our newsgathering as they have done for many years with the print edition.”

Like the so-called paywall plans at many other papers, The Post’s includes various exceptions for readers to continue to gainaccess to articles free of charge. Students, teachers, school administrators, government employees and military personnel â€" a large part of The Post’s traditional audience in and around Washington â€" will continue to have unlimited access to the site. Articles viewed via links from Google, Facebook and elsewhere on the Internet will also not count against a reader’s monthly total.

The Post is the latest and one of the largest American papers to institute an online paywall. The model has been used by The Wall Street Journal and The Financial Times for years, and The New York Times introduced a version of it in 2011. The Pew Research Center, in its annual State of the News Media report, released Monday, said that about 450 papers in the United States have moved to paywalls, more than double the number from the year before.

Debate inside The Washington Post Company may have accounted for its late adoption of the model. Warren E. Buffett, the company’s largest shareholder outside of ! the Graham family, has been a vocal proponent of paywalls, while Donald E. Graham, its chief executive and chairman, has been less sanguine, saying that the change might drive away its online readers around the country.



Advertising Research Foundation Gets Its First Female Leader

The Advertising Research Foundation is naming a longtime research executive at General Mills as its next president and chief executive, making her the first woman to lead the organization.

Gayle Fuguitt, who will join the A.R.F. on April 15, is to be introduced to the organization’s members on Monday morning, during a session of its annual Re:think conference that is focused on marketing research.

Ms. Fuguitt succeeds Robert Barocci, who had been president and chief executive since September 2003. The organization said in December that he would retire once his successor was named and help with the transition through the end of 2013.

Ms. Fuguitt, who is 56, took early retiremen last summer from General Mills, where she had worked for 32 years, most recently as vice president for global consumer insights. While at General Mills, the packaged-food giant in Golden Valley, Minn., a Minneapolis suburb, Ms. Fuguitt was instrumental in rethinking its marketing research function and looking at marketing research as a way to gain insight into consumer behavior.

“I really believe in the role of the researcher as the voice of the consumer at the decision table,” Ms. Fuguitt said in a telephone interview on Friday.

And to preserve that role, she added, “the researcher of the future needs to be an entrepreneur, anticipating where consumers are going and providing solutions to respond to business problems.”

The researcher in coming years will have to provide chief executives and chief marketing officers with information that is “more like apps than translating a white paper,” Ms. Fuguitt said, and act as “a bridge fro! m ‘big data’ to one-on-one conversations with consumers on social media.”

As for becoming the first woman to lead the A.R.F., she added, “a lot of consumers are women.”

“I’m humbled and challenged to be the first for any reason,” she said.

Ms. Fuguitt was familiar with the organization because she had served on its board and executive board for five years. She resigned when she left General Mills because, she explained, her serving was based on being an executive at a member company.

After leaving General Mills, Ms. Fuguitt “got on the keynote speaking circuit,” she said, and “those talks made me realize I still have a lot of passion for my role in the industry.”

According to Michael Heitner, senior vice president for member value at the organization, 87 people applied for Mr. Barocci’s post. He called Ms. Fuguitt “the first choice” among them.

Ms. Fuguitt said she planned to move to New York, where the A.R.F. is based, from Minneapolis.


The Breakfast Meeting: Bribery Inquiry at The Journal, and Taking Aim at Cable TV

A United States government inquiry into News Corporation broadened last year after the Justice Department investigated claims that Wall Street Journal employees in China bribed local officials with gifts in exchange for information, Christine Haughney writes. The Journal broke the news of the investigation on Sunday. Paula Keve, a spokeswoman for The Journal, said that the company was conducting its own investigation and had found no evidence of impropriety. The bribery accusations came out of a broader investigation into News Corporation’s practices, and Ms. Keve suggested that the claims had been made to discredit The Journal’s reporting.

Barry Diller, the chairman of IAC/InterActiveCorp, has built a long career out of harnessing paradigm shifts in the television world, David Carr writes, but his latest project, Aereo, is stirring up more controversy than usual. Aereo uses antenna farms to capture broadcast signals that can then be streamed on a user’s Internet device, sowing chaos, disruption and turmoil for the cable industry because it allows viewers to access shows without rebroadcasting fees. Aereo gained a big legal victory last summer when a judge declined to issue an injunction against it. An appeal was filed, and a decision is expected in coming months, but Aereo and its backers are not going to wait. The service will roll out in 22 American cities, aiming a missile at the heart of the television business.

Matthew Keys, the 26-year-old social media editor for Reuters who has been charged with helping hackers get into the Web site of The Los Angeles Times, has become the latest lightning rod in the battle between proponents of Internet freedom and the Justice Department, Amy Chozick and Charlie Savage report. Mr. Keys’s indictment says that he provided a username and password to hackers who changed a headline on The Times’s site. The headline was soon changed back, but Mr. Keys faces three charges, each of which could result in $250,000 in fines, and possible prison terms of up to 10 years. The scale of the potential punishment relative to the actual harm caused has drawn comparisons to Aaron Swartz, who committed suicide after he faced steep penalties on charges of breaking into a university system to download an archive of scholarly papers, and new calls for revised hacking laws.

Local TV news broadcasts are suffering from the “shrinking pains,” according to a report by the Pew Research Center, Brian Stelter writes. Local TV news has cut back n stories about government and crime, shortened the length of stories over all and devoted more time to segments about weather, traffic and sports reporting, which now use up 40 percent of airtime. The study did find a robust public appetite for news, particularly for digital news sources, which are used by 50 percent of Americans.

Andrés Rodríguez, publisher and founder of SpainMedia, has a lot at stake when the Spanish-language edition of the business magazine Forbes hits newsstands, Raphael Minder reports. SpainMedia is swimming against a tide that has driven many other Spanish media entrepreneurs out of business amid a recession and credit squeeze, but Mr. Rodríguez remains sanguine about the prospects of paper. Spain is the first foray by the family-controlled Forbes into Western Europe; Forbes already published 26 other licensed editions of its magazine, inclu! ding seve! ral in East European countries like Poland and Romania.

The South by Southwest music festival in Austin last week is really two festivals in one, Jon Pareles writes. One is the festival of the up-and-coming, weary musician trudging from stage to stage, while the other is a giant promotional engine. This year’s SXSW was perhaps as recognizable for big names and big productions with corporate tie-ins, like Prince and Justin Timberlake, as it was for the undiscovered artists.



The Breakfast Meeting: Bribery Inquiry at The Journal, and Taking Aim at Cable TV

A United States government inquiry into News Corporation broadened last year after the Justice Department investigated claims that Wall Street Journal employees in China bribed local officials with gifts in exchange for information, Christine Haughney writes. The Journal broke the news of the investigation on Sunday. Paula Keve, a spokeswoman for The Journal, said that the company was conducting its own investigation and had found no evidence of impropriety. The bribery accusations came out of a broader investigation into News Corporation’s practices, and Ms. Keve suggested that the claims had been made to discredit The Journal’s reporting.

Barry Diller, the chairman of IAC/InterActiveCorp, has built a long career out of harnessing paradigm shifts in the television world, David Carr writes, but his latest project, Aereo, is stirring up more controversy than usual. Aereo uses antenna farms to capture broadcast signals that can then be streamed on a user’s Internet device, sowing chaos, disruption and turmoil for the cable industry because it allows viewers to access shows without rebroadcasting fees. Aereo gained a big legal victory last summer when a judge declined to issue an injunction against it. An appeal was filed, and a decision is expected in coming months, but Aereo and its backers are not going to wait. The service will roll out in 22 American cities, aiming a missile at the heart of the television business.

Matthew Keys, the 26-year-old social media editor for Reuters who has been charged with helping hackers get into the Web site of The Los Angeles Times, has become the latest lightning rod in the battle between proponents of Internet freedom and the Justice Department, Amy Chozick and Charlie Savage report. Mr. Keys’s indictment says that he provided a username and password to hackers who changed a headline on The Times’s site. The headline was soon changed back, but Mr. Keys faces three charges, each of which could result in $250,000 in fines, and possible prison terms of up to 10 years. The scale of the potential punishment relative to the actual harm caused has drawn comparisons to Aaron Swartz, who committed suicide after he faced steep penalties on charges of breaking into a university system to download an archive of scholarly papers, and new calls for revised hacking laws.

Local TV news broadcasts are suffering from the “shrinking pains,” according to a report by the Pew Research Center, Brian Stelter writes. Local TV news has cut back n stories about government and crime, shortened the length of stories over all and devoted more time to segments about weather, traffic and sports reporting, which now use up 40 percent of airtime. The study did find a robust public appetite for news, particularly for digital news sources, which are used by 50 percent of Americans.

Andrés Rodríguez, publisher and founder of SpainMedia, has a lot at stake when the Spanish-language edition of the business magazine Forbes hits newsstands, Raphael Minder reports. SpainMedia is swimming against a tide that has driven many other Spanish media entrepreneurs out of business amid a recession and credit squeeze, but Mr. Rodríguez remains sanguine about the prospects of paper. Spain is the first foray by the family-controlled Forbes into Western Europe; Forbes already published 26 other licensed editions of its magazine, inclu! ding seve! ral in East European countries like Poland and Romania.

The South by Southwest music festival in Austin last week is really two festivals in one, Jon Pareles writes. One is the festival of the up-and-coming, weary musician trudging from stage to stage, while the other is a giant promotional engine. This year’s SXSW was perhaps as recognizable for big names and big productions with corporate tie-ins, like Prince and Justin Timberlake, as it was for the undiscovered artists.



House of Cards: Episode Seven and Father Figures

Do reporters care about the tiny trophies of governance Ashley Parker and David Carr review episode seven of the Netflix series “House of Cards,” and discuss whether the people who wield pens care about getting one with presidential pixie dust on it.

The recap of episode seven is, like all of our lookbacks, rife with spoilers, so avert your eyes if you have not seen it yet. And if you want to catch up with past chats, you can find episode one, two,three, four, five or six for the clicking.

Episode 7

Synopsis: Congressman Frank Underwood gets his education bill signed, which gives him juice and credibility for further adventures. Zoe Barnes invites Janine Sikorsky, the White House correspondent of her former employer, The Washington Herald, over to the dark, blogging side of journalism. Peter Russo seeks redemption, or at least election to the governor’s post in Pennsylvania. And Ms. Barnes and Mr. Underwood celebrate Father’s Day.

Carr: First off, I love the parallel opening juxtaposition of a bill signing in the Oval Office and a recovery meeting in a church basement. The first is all about hierarchy, ceremony and celebration, while the second is a! place where all people are the same and the only thing being celebrated is another day of sobriety.

Much of this episode revolves around the effort to redeem Congressman Peter Russo and clean up his past for a run for governor. As Jane Hu and Carrie Frye noted in their excellent recap on The Awl â€" and I thought we were the only people nerdy enough to do this â€" Mr. Russo is forced to sit like some kind of potted plant while other people in the room talk about him in the third person.

Part of the cycle of redemption is the coming-out story in which the public figure admits that mistakes were made. In this instance, Janine Sikorsky, who at Zoe’s urging is contemplating leaving The Herald, is writing the comeback story of Mr. Russo so she has a “gritty” clip to give her cred if she decides to join Zoe at Slugline. They go through the by-now familar kabuki in which she asks about terrible things and he minimizes at every turn. It seems a bit off, though. At one point, she asks if he “only” used marijuana and cocaine. To which I say, what’s left, shooting heroin in your eyeballs I would think cocaine is enough to create more than a speed bump in the comeback narrative of an elected official.

With all that out of the way, can we talk about pens In this episode, Frank hands across a pen from the bill signing ceremony to Zoe as if it were one of those pen-like gadgets from “Men In Black.” He says it is “part of history” and she seems to receive it as such, but in my experience reporters don’t care about tchotchkes like that. Working there, Ashley, you would know better. And do reporters literally go into the Oval Office for bill signings I’ve only been there once and it didn’t seem like it was big enough to hold all those people.

Parker: Well, reporters would never be ! in a posi! tion to receive a signing ceremony pen â€" unless, like Zoe, they happen to be sleeping with, say, a member of Congress. So I think it’s the naughtiness of it she cares about, not the actual pen.

A brief caveat though: I don’t cover the president, and have never ridden on Air Force One. But I have seen enough Instagram photos and Tweets to know that the one tchotchke reporters seem to savor as a point of been-there-done-that pride are the tiny packs of Presidential M&Ms they give out on Air Force One. I imagine that all across Washington these specialty M&Ms â€" complete with the Presidential Seal â€" are decorating desks and bookshelves and stuffed in drawers as a souvenir from a reporter’s maiden Air Force One ride.

To answer your question, though, I had to run it by our White House team â€" and the short answer is no. As Jackie Calmes explained rather succinctly, “Bills usually aren’tsigned in the Oval.” And Peter Baker explained further: “If it’s a bill they want to highlight, they can stage an elaborate ceremony in the Rose Garden or East Room. If it’s a minor bill or one they don’t want anyone to pay attention to, they won’t have any media in at all. It’s their choice.”

However, there will always be a “pool” of reporters accompanying the president at any bill signing, and this would include a print reporter. The job of the pool reporter, which rotates daily, is to track all of the president’s movements/statements/events/etc. and send out a report to all of the other reporters who weren’t able to be there.

But back to pens, one of the most affecting scenes in this episode was that the vice president was so desperate for the camera shot, and for the pen in the signing ceremony that was not forthcoming. Later, we see him duck into the Oval Office when no one is looking. He squeezes the leather of the president’s chair, scoots himself up to t! he mahoga! ny desk, clasps his hands and allows himself to imagine for one moment what it would feel like to be commander-in-chief. Then, he notices the pen, slips it in his breast pocket, and walks out.

David, what did you make of that image

Carr: I thought that the big press gang scene in the Oval Office was a confection. In terms of people vying for pens â€" and camera positions â€" no one ever lost their job by overestimating the pettiness of the Beltway ruling class.

I find it interesting that the meme of the vice president as inconsequential and off-the-ball persists in popular culture. “House of Cards” and HBO’s “Veep” both have number two’s who seem more like two-year-olds, even though the last three vice presidents â€" Dick Cheney, Al Gore and now Joe Biden â€" have had significant portfolios and the ear of the men they served. While its true that vice presidents have rarely taken on heroic dimensions in the American narrative, their role seems to have grown in ral life while shrinking in the popular imagination.

I think it’s telling that Frank Underwood always goes to great pains to address the vice president with a great deal of formality â€" “Mister. Vice. President” â€" because he seems to sense that the title is all the man has. Dan Ziskie does a great job of making Vice President Matthews seem full of himself and tiny at the same time. And the scene in which he steals into the president’s office and tries the desk on for size is well played. He seems like a naughty child in need of minding.

Speaking of which, there is the matter of the Father’s Day scene between Zoe and Frank. Other publications will probably do a better job of describing their transgressive interaction. But suffice it to say that while in the past they met on a somewhat equal footing, with each seeking something from the other, the subtext of their respective ages becomes overt in th! is episod! e. They know that what they are doing is wrong on many levels and that is a large part of why they like it.



American Honda Divides Its Biggest Ad Assignments

One of the largest recent reviews for an advertising account has ended with the incumbent agency keeping a significant part of the assignment, but relinquishing two large pieces to two other agencies.

The American Honda Motor Company, based in Torrance, Calif., said on Monday evening that it had concluded the review, which began in early December, with a split decision. The company, part of the Honda Motor Company Ltd. of Japan, spends more than $1.1 billion a year on advertising in the United States.

When the review began, RPA, an agency in Santa Monica, Calif., handled the creative assignments for the company’s two automotive brands, Honda and Acura, as well as the media planning and buying duties â€" that is, deciding where ads run and negotiating over how much to pay for them â€" for both.

RPA will keep creating ads for the Honda brand, American Honda Motor decided, but the task o creating ads for the Acura brand will be shifted to Mullen, an agency in Boston that is owned by the Interpublic Group of Companies. Mullen has previously created ads for automotive brands like BMW.

RPA, which is independent, and Mullen were among four creative agencies that were finalists in the American Honda Motor review. The others were another Interpublic agency, the Martin Agency in Richmond, Va., and a Los Angeles agency, 72andSunny, which is part of MDC Partners.

The media planning and buying duties are leaving RPA for MediaVest, a giant media-specialist agency that is part of the Starcom MediaVest Group division of the Publicis Groupe. MediaVest competed in the review against media agencies that included Horizon Media and the PHD division of the Omnicom Group.

The review did not affect American Honda Motor’s relationship with two agencies that create ads aimed at consumers who are members of minority groups.

Those agencies are Mu! se Communications in Culver City, Calif., which creates ads aimed at African-American and Asian-American consumers, and La Agencia de Orci & Asociados in Los Angeles, which creates ads aimed at Hispanic consumers.

All five agencies will be part of a new structure being created by American Honda Motor, which is to place the company at the center of what it calls a team of agency partners. The agencies will have space at the company’s office in Torrance that they can use in addition to their own offices.

“We are creating a new and highly collaborative path forward that will yield outstanding creative and enable us to focus more of our marketing investment in communicating with our customers,” Michael Accavitti, vice president for national marketing operations at American Honda Motor, said in a statement.

RPA had been the Acura brand’s creative agency since 1999. And RPA has created Honda brand advertising since it opened as Rubin Postaer & Associates in 1986, spun off from what had ben the Los Angeles office of the agency known as Needham Harper & Steers and also Needham Harper Worldwide.

(The Needham Harper office began creating Honda ads in 1974. So depending on how lineage is traced, it could be said that RPA and its predecessors have been working on Honda for 39 years.)

RPA has other clients in addition to American Honda Motor, among them Farmers Insurance and La-Z-Boy. Adage.com, citing executives familiar with the matter, said the American Honda Motor account had represented more than half the agency’s total business.



Advertising Research Foundation Gets Its First Female Leader

The Advertising Research Foundation is naming a longtime research executive at General Mills as its next president and chief executive, making her the first woman to lead the organization.

Gayle Fuguitt, who will join the A.R.F. on April 15, is to be introduced to the organization’s members on Monday morning, during a session of its annual Re:think conference that is focused on marketing research.

Ms. Fuguitt succeeds Robert Barocci, who had been president and chief executive since September 2003. The organization said in December that he would retire once his successor was named and help with the transition through the end of 2013.

Ms. Fuguitt, who is 56, took early retiremen last summer from General Mills, where she had worked for 32 years, most recently as vice president for global consumer insights. While at General Mills, the packaged-food giant in Golden Valley, Minn., a Minneapolis suburb, Ms. Fuguitt was instrumental in rethinking its marketing research function and looking at marketing research as a way to gain insight into consumer behavior.

“I really believe in the role of the researcher as the voice of the consumer at the decision table,” Ms. Fuguitt said in a telephone interview on Friday.

And to preserve that role, she added, “the researcher of the future needs to be an entrepreneur, anticipating where consumers are going and providing solutions to respond to business problems.”

The researcher in coming years will have to provide chief executives and chief marketing officers with information that is “more like apps than translating a white paper,” Ms. Fuguitt said, and act as “a bridge fro! m ‘big data’ to one-on-one conversations with consumers on social media.”

As for becoming the first woman to lead the A.R.F., she added, “a lot of consumers are women.”

“I’m humbled and challenged to be the first for any reason,” she said.

Ms. Fuguitt was familiar with the organization because she had served on its board and executive board for five years. She resigned when she left General Mills because, she explained, her serving was based on being an executive at a member company.

After leaving General Mills, Ms. Fuguitt “got on the keynote speaking circuit,” she said, and “those talks made me realize I still have a lot of passion for my role in the industry.”

According to Michael Heitner, senior vice president for member value at the organization, 87 people applied for Mr. Barocci’s post. He called Ms. Fuguitt “the first choice” among them.

Ms. Fuguitt said she planned to move to New York, where the A.R.F. is based, from Minneapolis.


House of Cards: Episode Seven and Father Figures

Do reporters care about the tiny trophies of governance Ashley Parker and David Carr review episode seven of the Netflix series “House of Cards,” and discuss whether the people who wield pens care about getting one with presidential pixie dust on it.

The recap of episode seven is, like all of our lookbacks, rife with spoilers, so avert your eyes if you have not seen it yet. And if you want to catch up with past chats, you can find episode one, two,three, four, five or six for the clicking.

Episode 7

Synopsis: Congressman Frank Underwood gets his education bill signed, which gives him juice and credibility for further adventures. Zoe Barnes invites Janine Sikorsky, the White House correspondent of her former employer, The Washington Herald, over to the dark, blogging side of journalism. Peter Russo seeks redemption, or at least election to the governor’s post in Pennsylvania. And Ms. Barnes and Mr. Underwood celebrate Father’s Day.

Carr: First off, I love the parallel opening juxtaposition of a bill signing in the Oval Office and a recovery meeting in a church basement. The first is all about hierarchy, ceremony and celebration, while the second is a! place where all people are the same and the only thing being celebrated is another day of sobriety.

Much of this episode revolves around the effort to redeem Congressman Peter Russo and clean up his past for a run for governor. As Jane Hu and Carrie Frye noted in their excellent recap on The Awl â€" and I thought we were the only people nerdy enough to do this â€" Mr. Russo is forced to sit like some kind of potted plant while other people in the room talk about him in the third person.

Part of the cycle of redemption is the coming-out story in which the public figure admits that mistakes were made. In this instance, Janine Sikorsky, who at Zoe’s urging is contemplating leaving The Herald, is writing the comeback story of Mr. Russo so she has a “gritty” clip to give her cred if she decides to join Zoe at Slugline. They go through the by-now familar kabuki in which she asks about terrible things and he minimizes at every turn. It seems a bit off, though. At one point, she asks if he “only” used marijuana and cocaine. To which I say, what’s left, shooting heroin in your eyeballs I would think cocaine is enough to create more than a speed bump in the comeback narrative of an elected official.

With all that out of the way, can we talk about pens In this episode, Frank hands across a pen from the bill signing ceremony to Zoe as if it were one of those pen-like gadgets from “Men In Black.” He says it is “part of history” and she seems to receive it as such, but in my experience reporters don’t care about tchotchkes like that. Working there, Ashley, you would know better. And do reporters literally go into the Oval Office for bill signings I’ve only been there once and it didn’t seem like it was big enough to hold all those people.

Parker: Well, reporters would never be ! in a posi! tion to receive a signing ceremony pen â€" unless, like Zoe, they happen to be sleeping with, say, a member of Congress. So I think it’s the naughtiness of it she cares about, not the actual pen.

A brief caveat though: I don’t cover the president, and have never ridden on Air Force One. But I have seen enough Instagram photos and Tweets to know that the one tchotchke reporters seem to savor as a point of been-there-done-that pride are the tiny packs of Presidential M&Ms they give out on Air Force One. I imagine that all across Washington these specialty M&Ms â€" complete with the Presidential Seal â€" are decorating desks and bookshelves and stuffed in drawers as a souvenir from a reporter’s maiden Air Force One ride.

To answer your question, though, I had to run it by our White House team â€" and the short answer is no. As Jackie Calmes explained rather succinctly, “Bills usually aren’tsigned in the Oval.” And Peter Baker explained further: “If it’s a bill they want to highlight, they can stage an elaborate ceremony in the Rose Garden or East Room. If it’s a minor bill or one they don’t want anyone to pay attention to, they won’t have any media in at all. It’s their choice.”

However, there will always be a “pool” of reporters accompanying the president at any bill signing, and this would include a print reporter. The job of the pool reporter, which rotates daily, is to track all of the president’s movements/statements/events/etc. and send out a report to all of the other reporters who weren’t able to be there.

But back to pens, one of the most affecting scenes in this episode was that the vice president was so desperate for the camera shot, and for the pen in the signing ceremony that was not forthcoming. Later, we see him duck into the Oval Office when no one is looking. He squeezes the leather of the president’s chair, scoots himself up to t! he mahoga! ny desk, clasps his hands and allows himself to imagine for one moment what it would feel like to be commander-in-chief. Then, he notices the pen, slips it in his breast pocket, and walks out.

David, what did you make of that image

Carr: I thought that the big press gang scene in the Oval Office was a confection. In terms of people vying for pens â€" and camera positions â€" no one ever lost their job by overestimating the pettiness of the Beltway ruling class.

I find it interesting that the meme of the vice president as inconsequential and off-the-ball persists in popular culture. “House of Cards” and HBO’s “Veep” both have number two’s who seem more like two-year-olds, even though the last three vice presidents â€" Dick Cheney, Al Gore and now Joe Biden â€" have had significant portfolios and the ear of the men they served. While its true that vice presidents have rarely taken on heroic dimensions in the American narrative, their role seems to have grown in ral life while shrinking in the popular imagination.

I think it’s telling that Frank Underwood always goes to great pains to address the vice president with a great deal of formality â€" “Mister. Vice. President” â€" because he seems to sense that the title is all the man has. Dan Ziskie does a great job of making Vice President Matthews seem full of himself and tiny at the same time. And the scene in which he steals into the president’s office and tries the desk on for size is well played. He seems like a naughty child in need of minding.

Speaking of which, there is the matter of the Father’s Day scene between Zoe and Frank. Other publications will probably do a better job of describing their transgressive interaction. But suffice it to say that while in the past they met on a somewhat equal footing, with each seeking something from the other, the subtext of their respective ages becomes overt in th! is episod! e. They know that what they are doing is wrong on many levels and that is a large part of why they like it.



American Honda Divides Its Biggest Ad Assignments

One of the largest recent reviews for an advertising account has ended with the incumbent agency keeping a significant part of the assignment, but relinquishing two large pieces to two other agencies.

The American Honda Motor Company, based in Torrance, Calif., said on Monday evening that it had concluded the review, which began in early December, with a split decision. The company, part of the Honda Motor Company Ltd. of Japan, spends more than $1.1 billion a year on advertising in the United States.

When the review began, RPA, an agency in Santa Monica, Calif., handled the creative assignments for the company’s two automotive brands, Honda and Acura, as well as the media planning and buying duties â€" that is, deciding where ads run and negotiating over how much to pay for them â€" for both.

RPA will keep creating ads for the Honda brand, American Honda Motor decided, but the task o creating ads for the Acura brand will be shifted to Mullen, an agency in Boston that is owned by the Interpublic Group of Companies. Mullen has previously created ads for automotive brands like BMW.

RPA, which is independent, and Mullen were among four creative agencies that were finalists in the American Honda Motor review. The others were another Interpublic agency, the Martin Agency in Richmond, Va., and a Los Angeles agency, 72andSunny, which is part of MDC Partners.

The media planning and buying duties are leaving RPA for MediaVest, a giant media-specialist agency that is part of the Starcom MediaVest Group division of the Publicis Groupe. MediaVest competed in the review against media agencies that included Horizon Media and the PHD division of the Omnicom Group.

The review did not affect American Honda Motor’s relationship with two agencies that create ads aimed at consumers who are members of minority groups.

Those agencies are Mu! se Communications in Culver City, Calif., which creates ads aimed at African-American and Asian-American consumers, and La Agencia de Orci & Asociados in Los Angeles, which creates ads aimed at Hispanic consumers.

All five agencies will be part of a new structure being created by American Honda Motor, which is to place the company at the center of what it calls a team of agency partners. The agencies will have space at the company’s office in Torrance that they can use in addition to their own offices.

“We are creating a new and highly collaborative path forward that will yield outstanding creative and enable us to focus more of our marketing investment in communicating with our customers,” Michael Accavitti, vice president for national marketing operations at American Honda Motor, said in a statement.

RPA had been the Acura brand’s creative agency since 1999. And RPA has created Honda brand advertising since it opened as Rubin Postaer & Associates in 1986, spun off from what had ben the Los Angeles office of the agency known as Needham Harper & Steers and also Needham Harper Worldwide.

(The Needham Harper office began creating Honda ads in 1974. So depending on how lineage is traced, it could be said that RPA and its predecessors have been working on Honda for 39 years.)

RPA has other clients in addition to American Honda Motor, among them Farmers Insurance and La-Z-Boy. Adage.com, citing executives familiar with the matter, said the American Honda Motor account had represented more than half the agency’s total business.



Parity in N.C.A.A. Means No Commanding Favorite

Even before the N.C.A.A. men’s basketball tournament bracket was announced on Sunday, there was plenty of discussion about how much parity there was in this year’s field. The chatter only increased after Louisville, the tournament’s No. 1 overall seed, was placed in a brutally tough Midwest region that also includes Duke and Michigan State.

This condition is nothing new, however. Parity has been the rule for some time in the N.C.A.A. tournament.

Louisville is in fact the nominal favorite to win the tournament despite its tough draw, according to the FiveThirtyEight forecast. Still, Louisville has only a 23 percent chance of doing so, just ahead of Indiana at 20 percent.

In 2012, the FiveThirtyEight formula listed Kentucky as thetournament favorite. That call looks prescient since the Wildcats went on to win the tournament. Still, the result involved as much luck as skill, since the forecast gave Kentucky just a 27 percent chance of winning the tournament, only modestly better than Louisville and Indiana this year.

In 2011, the forecast looked similar to this year’s, with Duke, Ohio State and Kansas each listed as having between a 17 percent and a 22 percent chance of winning the tournament. (Connecticut, which the formula had as a long shot, won it instead.) With elite players quickly fleeing to the N.B.A. and midmajor teams posing a threat to big-name programs throughout the tournament, the days when a dominant team like U.C.L.A. or U.N! .L.V. might enter the tournament with a 50-50 chance of winning it are probably long gone.

While the absolute difference in the strength of the teams may be on a long-term decline, the N.C.A.A. tournament selection committee seems to be doing a better job of sorting them out. There were relatively few controversies this year in the bracket picks; in fact, a large number of professional and amateur analysts anticipated the 68-team field exactly.

This is not to suggest, however, that you might as well throw darts at the wall to pick your tournament bracket. A few teams, like Florida and Michigan, do appear to be underseeded. Others are helped or harmed by their draw, or by how far they have to travel.

What follows, then, is an overview of how the FiveThirtyEight forecasts see each of the four regions. I won’t review the methodology in much detail because it is essentially unchanged from the past two years and is explained at considerable length < href="http://fivethirtyeight.blogs.nytimes.com/2011/03/14/how-we-made-our-n-c-a-a-picks/">here. But mostly these projections are based on a series of computer rankings that have had strong predictive power in the past. (Unlike the N.C.A.A.’s dubious R.P.I. formula, each of these computer systems accounts for margin of victory along with wins and losses.) To a lesser extent, the forecasts also rely on the N.C.A.A.’s 68-team “S-curve” â€" how it rated every team in the field â€" and preseason rankings, which serve as a measure of a team’s underlying talent level. (Teams that have surpassed preseason expectations in the regular season have tended to underachieve in the tournament, and vice versa.)

The FiveThirtyEight measure of team strength is also adjusted for recent injuries, like to Jordan Adams of U.C.L.A. â€" and for players like Ryan Kelly of Duke, who were injured for part of the season but who have now returned. And it accounts for travel distance: teams hauling across the country during the tournament can be playing the equivalent of a road game, whereas a team playing in an arena an hour or so from its campus may effectively be playing a home game.

The Midwest is almost certainly the toughest region: there is about a one-in-three chance that the eventual tournament champion will emerge from it, the highest of the four sub-brackets. Louisville, the top seed, began he season ranked No. 2 in the country, and closed it by winning the Big East tournament. Duke might be the best No. 2 seed in the tournament and is healthier than it has been for much of the season. Michigan State, the No. 3 seed, is one of a number of Big Ten teams that the computers are enamored of, and will get to play its first two games just down the road from East Lansing, Mich., in Auburn Hills. No. 7 seed Creighton, No. 9 Missouri and No. 12 Oregon all look a bit underseeded, and might have been good upset picks were the top of the region not so tough.

The saving grace for Louisville is its travel itinerary: its road to the championship would run through Lexington, Ky. (just 70 miles from campus), then Indianapolis (just over 100 miles), then Atlanta (about 300 miles away). Its potential Round of 16 matchup, against No. 4 St. Louis or No. 5 Oklahoma State, also does not look especially though. Mostly, though, the forecast favors Louisville simply because it is a good enough team to endu! re some t! ough games.

The South is a bit upside down. Kansas is not necessarily undeserving of a No. 1 seed, but it is generally seen as behind Louisville and Indiana by the computer rankings. Georgetown, the No. 2 seed, is dinged by the computers for having a mediocre offense, which Ken Pomeroy’s rankings regard as being just the 62nd best in the country.

But Florida, the No. 3 seed, is rated as the best team in the country by some of the computer systems, including Mr. Pomeroy’s, despite taking seven losses and playing in the mediocre Southeastern Conference. How come The answer boils down to margin of victory. Florida’s seven losses came by margins of 1, 3, 3, 4, 6, 6 and 11 points. By contrast, its wins came in blwouts; the Gators didn’t win a single game by fewer than 10 points.

As much as the conventional wisdom might chide Florida for having performed poorly in the clutch, there is an abundance of statistical evidence that a team’s record in close games is mostly a matter of luck, and that this luck turns around often enough. Had Florida split its single-digit games, for instance, it would have gone 29-4 this year, which may be a better indication of its strength.

One additional factor helping Florida is that Kansas could face a very tough Round of 16 game against No. 4 seed Michigan, which had until recently appeared to be in the running for a No. 1 or No. 2 seed and isn’t all that easy to differentiate from the Big Ten teams that are seeded ahead of it. North Carolina, the No. 8 seed, could also give Kansas problems if it begins to play up to its preseason billing.

Some Indiana backers were disappointed that the team was placed in the East, where it would play its regional games in Washington rather than Indianapolis. However, Indiana would probably not want to swap places with Indianapolis-bound Louisville, since the draw in the East looks much softer.

Miami, the No. 2 seed, is not regarded well by the computer formulas. The Hurricanes have as many high-quality wins as any team in the country, but also baffling losses to the likes of Indiana State, Wake Forest and Florida Gulf Coast University. The FiveThirtyEight model is also suspicious of Miami since it was not ranked to start the season, a sign of a team that might revert to the mean come tournament time.

Marquette, meanwhile, is almost certainly the weakest No. 3 seed this year, and has about a 35 percent chance of being upset by No. 14-seeded Davidson in its opening game. Istead, a Round of 16 game against No. 4 Syracuse in Washington could be Indiana’s toughest test.

With that said, there is no real reason to go searching for a fashionable upset pick, like No. 6 seed Butler, to emerge from the East. Indiana began the season ranked No. 1 over all, has far and away the best offense in the game, and won the regular season title in the best conference in the country.

The top two seeds in the West region, No. 1 Gonzaga and No. 2 Ohio State, come out almost equally in the power ratings despite very different profiles, with Gonzaga taking just two losses to Ohio State’s seven, but against a much weaker schedule.

What differentiates them is geography, something that is always a high-risk, high-reward prop! osition f! or teams in the western part of the country. If they’re placed in the West region, as Gonzaga is this year, they may benefit from playing a number of games against jet-lagged teams. Gonzaga could still face very tough games against No. 8 Pittsburgh and No. 5 Wisconsin, for instance, two teams that the computers regard as underseeded, but it will be easier when those games are played in Salt Lake City and Los Angeles, rather than in Newark or Charlotte. Ohio State, conversely, faces a potential Round of 16 game against No. 3 seed New Mexico, a team that the computers are not all that fond of, but that would be playing closer to home.

Travel could work against Gonzaga if it reaches its first Final Four, however, when it would face a 2,000-mile journey to Atlanta.