National Briefing | Washington: Prosecutors Press Subpoena for Times Reporter in Leak Case

Prosecutors Press Subpoena for Times Reporter in Leak Case

The Justice Department on Monday asked a full federal appeals court not to hear arguments from lawyers for a New York Times reporter, James Risen, whom prosecutors have subpoenaed to testify in a criminal leak case against a former C.I.A. officer, Jeffrey Sterling. A three-judge panel of the appeals court in Richmond, Va., ruled in July that reporters have no special privilege to avoid testifying about their sources and that Mr. Risen, who prosecutors say used Mr. Sterling as a source for a 2006 book on the C.I.A., would have to testify. Mr. Risen’s lawyers asked the full 15-judge court to reconsider the case, but the Justice Department argued in Monday’s filing that the ruling was correct and that no further hearing was justified.

A version of this brief appears in print on August 27, 2013, on page A13 of the New York edition with the headline: Prosecutors Press Subpoena For Reporter In Leak Case.

Remote Control: To Protect Its Empire, ESPN Stays on Offense

To Protect Its Empire, ESPN Stays on Offense

Richard Perry/The New York Times

A control room at ESPN headquarters in Bristol, Conn., focusing on Internet operations, mobile devices and other technology. Aided by billions of dollars from cable TV fees, ESPN has grown into the most dominant force in sports media.

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Olbermann Set to Return to ESPN and Sports News

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A Calculated Push Into Entertainment Lifts ‘Duck Dynasty\' Family\'s Fortunes

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Advertising: A Small Upstart to Oversee Ad Agencies

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Spit-Take in Hollywood at Dog Treat Promotion

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The Media Equation: War on Leaks Is Pitting Journalist vs. Journalist

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News From the Advertising Industry

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M.L.B. Media Company Buys Rights to Live Concert

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Remote Control: At Louisville, Athletic Boom Is Rooted in ESPN Partnership

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Webdenda: Accounts and People of Note in the Ad Industry

Accounts and People of Note in the Ad Industry

Victor Acosta joined the Los Angeles office of Wong, Doody, Crandall, Wiener in a new post, associate planning director. He had been a senior strategic planner at David & Goliath, Los Angeles.

Belk, Charlotte, N.C., the department store chain, chose Harmelin Media, Bala Cynwyd, Pa., as its agency for broadcast media buying. Billings were not disclosed. The assignment had previously been handled by Mindshare, part of the GroupM unit of WPP.

CBS Films, Los Angeles, part of the CBS Corporation, consolidated its media account at Starcom USA, part of the Starcom MediaVest Group division of the Publicis Groupe. The agency, which already handles planning and buying for CBS Films in traditional media, was also awarded the assignment for planning and buying in digital media; billings were not disclosed. The digital assignment had previously been handled by the Los Angeles office of Media Storm, part of the Water Cooler Group.

Todd Cullen joined Ogilvy & Mather Worldwide, New York, part of WPP, as global chief data officer. He assumes duties from Dimitri Maex, who after establishing the agency's worldwide data and analytics practice was promoted to managing director at OgilvyOne New York, part of the OgilvyOne division of Ogilvy & Mather. Mr. Cullen had most recently been vice president for global data products at Acxiom, Little Rock, Ark.

Tyler Easterling, vice president and director for account management at the Brandon Agency, Myrtle Beach, S.C., was named chief operating officer. She assumes duties from Erin Barrett, who had been chief operating officer and director for public relations; Ms. Barrett is now vice president and director for public relations.

Espresso, San Francisco, was introduced by Ogilvy Public Relations, part of the Ogilvy & Mather Worldwide division of WPP, to specialize in public relations for start-up companies and fledgling brands.

Sarah Foss joined the New York office of Yangaroo as president. She succeeds Karen Dealy, who left, the company said, for personal reasons. Ms. Foss had been executive vice president for sales and client services at Encompass Digital Media, New York.

Fusion - the cable channel being introduced by the ABC News division of ABC, part of the Walt Disney Company, and Univision Communications - named its first advertising sales team. They are Jose Castaneda, account executive for Fusion sales; Noreen Iqbal, director for Fusion planning and pricing; Mark Olsen, vice president for Fusion sales; and Jay Williams, account executive for Fusion sales.

Jeff Gunderman, senior vice president and general manager at Eye Mall Media (USA), New York, part of Ten Network Holdings, was named to a new post, president.

Michael Hannon joined TechMedia Network, New York, in a new post, vice president for yield and revenue optimization. He had been general manager for the real-time buying exchange and advertising operations at PulsePoint.

Mary Kay, Addison, Tex., agreed to be the 2014 client sponsor of the 41st annual National Student Advertising Competition that is to take place during the annual national conference of the American Advertising Federation, which is scheduled for May 28-30 in Boca Raton, Fla. Each year, a major advertiser agrees to sponsor the competition, and the participating college and university students develop marketing campaigns for that sponsor. Recent previous sponsors include Glidden paint, Nissan, J. C. Penney and State Farm.

Corey Mitchell joined Arnold Worldwide, part of the Havas Creative division of Havas, as president for its New York operation. He succeeds Lynn Power, who resigned, the agency said. Mr. Mitchell had most recently been executive vice president and managing director at MRM Worldwide, part of the McCann Worldgroup unit of the Interpublic Group of Companies.

Nature's Way, Green Bay, Wis., selected Dailey, West Hollywood, Calif., part of the Interpublic Group of Companies, to handle duties for its Alive brand of multivitamins that include brand strategy, creative work, media and Web site development. Billings were not disclosed; recent annual spending was estimated at $20 million. The assignment had been handled by Goodby, Silverstein & Partners, San Francisco, part of the Omnicom Group.

Q. and A. With Stuart Elliott

Stuart Elliott, the advertising columnist, answers questions from readers each week. Questions can be sent to stuarte@nytimes.com.

Q. This is in reference to your story last week about a campaign for a new cat food from Merrick Pet Care with a food blog “written” by a feline critic named W. (Mittens) Bloomfield, an acerbic American Shorthair. It reminds me of a proposed cat food commercial created by some wit that featured a mouse as the presenter. The last line was, “After all, I am cat food.” It was not produced, Stuart.

I was at Grey. I think it was by a copywriter who held another job at a different agency. Mornings at Grey. Afternoons at the other agency. He also set up a Vietnamese boutique in Greenwich Village. This was 1965, so that's something.

I think he finally left the business and set up a direct mail operation selling things like taps for shoes. I heard he got rich. But that was a long time ago in a land far away. The ad biz was a bit wacky in those days.

A. Thanks, dear reader, for the stroll down memory lane. I hope your anecdote will inspire a plot thread for a forthcoming episode of “Mad Men.”

Q. A cat critic named W. (Mittens) Bloomfield? I would have named him Addison DeMittens!

A. Thanks, dear reader, for the tip of the hat to one of my all-time favorite movies, “All About Eve,” and one of my all-time favorite characters, an acerbic theater critic named Addison DeWitt, played by George Sanders.

One of the film's best lines comes when DeWitt offers a newspaper to Karen Richards, played by Celeste Holm. “Why not read my column to pass the time?” he asks. “The minutes will fly like hours.”

Campaign Spotlight: Never Mind Citi Bike, Here\'s Campus Bike

Never Mind Citi Bike, Here's Campus Bike

A bicycle giveaway and bicycle-sharing program are part of efforts at the University of Dayton to help protect the environment and reduce carbon emissions.

In 1892, a song celebrated “a bicycle built for two.” More than a century later, a campaign for a university is upping the ante with an offer of bicycles built for a hundred.

The University of Dayton, in Dayton, Ohio, is promising 100 incoming freshmen free bikes in exchange for pledges to forgo bringing cars to campus for the first two years they are enrolled. The program was being promoted to the freshmen members of the Class of 2017 in a campaign by an agency named 160 Over 90, which is based in Philadelphia and also has an office in Newport Beach, Calif.

The campaign has included a section of the university's Web site and postcards inserted in admission packets. The students were asked a teaser question, “When is two greater than four?”; those whose curiosities were piqued could learn more about the program, which was portrayed as “protecting the planet two wheels at a time.”

The free bicycles, which the University of Dayton is purchasing from a company named Linus Bike, complement an initiative that the school began two years ago, offering students a chance to participate in a bicycle-sharing program. (The freshmen receiving the free bikes are not obliged to share them, but it is expected that many will do so, at least occasionally.)

The 100 first-year students who have won the Linus bikes were chosen from 293 who submitted pledges, out of about 1,600 eligible incoming freshmen. (The Class of 2017 totals close to 1,900 students, of whom around 300 are from outside the United States and would not be bringing cars to campus; they did not receive the information about the free bikes in their admission packets.)

Both the bicycle giveaway and the bicycle-sharing program are part of efforts at the University of Dayton to help protect the environment and reduce carbon emissions. The private Roman Catholic university, founded in 1850 by the Society of Mary, has three principles in its mission statement, one of which is “the common good.”

The campaign, with a total budget estimated at $90,000, is emblematic of the increasing efforts by colleges and universities to differentiate themselves through advertising and marketing. The goals of such campaigns include recruiting students, assuring the parents of those students that their children have made the right choice, encouraging alumni to make donations and seeking new faculty members.

Just how competitive the higher-education category is getting was reinforced by an ad in the Sept. 2/9 issue of The Nation magazine, which asks, “What if the best education in America was in Canada?” The ad encourages residents of the United States to attend the University of British Columbia.

“We all basically say the same thing: ‘We have excellent students. We have excellent faculty. All our graduates are successful,'” says Sundar Kumarasamy, vice president for enrollment management and marketing at the University of Dayton.

The ads “might as well be” for “the University of Utopia,” he adds.

As a result, “we need to differentiate who we are in a cluttered market,” Mr. Kumarasamy says, adding that even before he began in his job, in November 2006, “I clearly knew U.D. needed to tell its story.”

That led to a decision he made in the first month on the job, he adds, to hire 160 Over 90, which has also created ads for colleges and universities like Loyola University Maryland, Michigan State University and the University of California, Los Angeles.

As a Marianist university, “we are very humble about who we are,” Mr. Kumarasamy says, so in considering how to promote the university, “we said, ‘How do we brag about being humble?'”

The idea soon emerged that “we don't want to tell people who we are,” he adds. “We want to show people who we are, in tangible ways.”

The first project for the university from the agency was a view book that “created so much stir in the higher education marketplace,” Mr. Kumarasamy says, describing how its cover read, “Do you know more about Lindsay Lohan than Darfur?”

“It was a modern way, a contemporary way, of bringing” prospective students, many of whom are 17 years old, “into the conversation,” he adds.

Another example Mr. Kumarasamy offers is a 36-foot interactive wall at the university's visitors center, which is designed to be engaging as well as illustrate the concept of community.

“The more people go toward the wall, the more it'll reveal the full picture” of the University of Dayton, he adds, and “when nobody engages,” there is nothing to see.

The bike giveaway is intended to “demonstrate our commitment to sustainability,” Mr. Kumarasamy says. “We don't just tell you to be environmentally friendly.”

“The one thing we always say is that what we do has to be true to our mission, extend the value and commitment of our brand,” he adds.

Advertising: A Soft Sell for Air Fresheners, With Joan Rivers in Reality Show Spoofs

A Soft Sell for Air Fresheners, With Joan Rivers in Reality Show Spoofs

Joan Rivers and her daughter, Melissa, with a crowd of faux suitors in a scene from the Web series "Romancing the Joan" for Renuzit air fresheners.

CAN a frank, bawdy comedian and her equally outspoken daughter find happiness selling air fresheners? And can a maker of air fresheners find happiness with such seemingly unlikely pitchwomen? When the product-peddling aspects of the advertising can be soft-pedaled - as now occurs increasingly on Madison Avenue, in a trend known as content marketing - the answer may be “yes.”

The comedian is Joan Rivers, who, with her daughter, Melissa Rivers, are to appear in a series of humorous online video clips that promote the Renuzit line of air fresheners sold by Henkel. The seven planned episodes of the Web series will spoof “The Bachelorette” and other romance-centric reality competition shows on television by presenting 18 hunky young men competing for a chance to date Joan Rivers, who is advised during her “journey” - the Web series mockingly appropriates the trappings of its target - by her daughter.

The Web series, titled “Romancing the Joan,” serves up vintage Rivers, both mother and daughter, playing up the laughs as it plays down the commercial aspects. In one episode, Joan Rivers describes a romantic moment as being “like ‘Eyes Wide Shut,' but with heterosexual tension.” In another episode, she confides, “If the doctor had left my tear ducts, I'd be crying now.”

Melissa Rivers, for her part, canoodles with a contestant behind her mother's back, warns Joan during the penultimate episode that “we need to have a finale, or we don't get paid” and reminds the contestants: “We're sponsored by an air freshener. It's on your call sheets.”

“Romancing the Joan,” with a budget estimated at $1.5 million, is being created and produced for Renuzit by SheKnows, a publisher of Web sites like SheKnows, allParenting and Chef Mom. SheKnows has previously developed online series for marketers like Canon, LG, Procter & Gamble and Welch's.

“Romancing the Joan” is intended to complement conventional ads for Renuzit, carrying the theme “Choose them all,” to be introduced soon by Pereira & O'Dell, an agency in San Francisco. In those ads, each of the 18 Renuzit scents appears next to a hunky young man; “Romancing the Joan” turns each hunky contestant into a personification of a scent like After the Rain Ryan, Hawaiian Oasis Heath and Raspberry Richard.

SheKnows and Renuzit were brought together by the brand's media agency, OMD, part of the Omnicom Group, which has been a prominent player in the content marketing realm. Content marketing, also known as branded content, pairs products and media companies for ads that are primarily meant to be entertaining or informative, seeking to avoid the hard-sell tactics that turn off most consumers.

“It seemed like a natural fit,” said Jeff Huffman, director for air care marketing and innovation at the Henkel Consumer Goods unit of Henkel in Scottsdale, Ariz., because the participation of Joan and Melissa Rivers “could really help us create some buzz.”

Also, Ms. Rivers “overindexes against our air-care target,” he added, which, translated from marketing-speak, means that the consumers at whom Henkel aims Renuzit ads watch episodes of TV series like “Fashion Police” and “Joan Knows Best” more than the general population.

There was “a lot of learning, a lot of late-night conversations” involved in the Web series, Mr. Huffman said, “but it was well worth it at the end.” That was partly because Henkel had to “release a little bit of creative control,” he added, and partly because the contents of the videos are “a little more racy” than the company is used to.

Still, “we're comfortable with it,” Mr. Huffman said, because “we knew going into it that it's Joan's persona, that she'd be pushing the boundaries.”

“She is who she is, a feisty 80-year-old lady who works very hard,” he added. “A tame Joan would come off as not Joan, and not authentic.”

Samantha Skey, chief revenue officer at the New York office of SheKnows, said: “As brands make more branded content, they'll be a little more comfortable with the funny. We hope it works; it'll allow us to make cooler content.”

“The spoofing of reality TV and the playing with pop-culture memes should help achieve the brand objective, to cut through and get a wide audience,” Ms. Skey said.

Teasers to promote “Romancing the Joan” are to begin appearing this week in social media. The initial two episodes of the Web series are to make their debut on sheknows.com on Sept. 9, with all seven - about 38 minutes, in total - to run by Sept. 30.

Joan Rivers said she was pleased with how “Romancing the Joan” turned out because she and Melissa “could be ourselves” and “they spared no expense; they didn't cheese out on anything.”

Joan Rivers also praised how, with content marketing, the sponsor is “not slapping you over the head” with a sales spiel. Her daughter echoed her, saying: “It's branded content, but the operative word is ‘content.' That makes it more fun.”

Speaking of fun, Joan Rivers left several voice messages on a reporter's work phone because, she explained, “you might want some jokes” to accompany this article.

Most of what she said was too liberally peppered with sex for a family newspaper, but what follows are a couple of the cleaner jests. She said she wanted to be on a dating show “because all the guys I meet on Grindr are gay,” referring to the dating app for gay men.

“I'm just looking for a couple hours of fun and a new safe word,” she added.

Q. and A. With Stuart Elliott

Stuart Elliott, the advertising columnist, answers questions from readers each week. Questions can be sent to stuarte@nytimes.com.

Q. This is in reference to your story last week about a campaign for a new cat food from Merrick Pet Care with a food blog “written” by a feline critic named W. (Mittens) Bloomfield, an acerbic American Shorthair. It reminds me of a proposed cat food commercial created by some wit that featured a mouse as the presenter. The last line was, “After all, I am cat food.” It was not produced, Stuart.

I was at Grey. I think it was by a copywriter who held another job at a different agency. Mornings at Grey. Afternoons at the other agency. He also set up a Vietnamese boutique in Greenwich Village. This was 1965, so that’s something.

I think he finally left the business and set up a direct mail operation selling things like taps for shoes. I heard he got rich. But that was a long time ago in a land far away. The ad biz was a bit wacky in those days.

A. Thanks, dear reader, for the stroll down memory lane. I hope your anecdote will inspire a plot thread for a forthcoming episode of “Mad Men.”

Q. A cat critic named W. (Mittens) Bloomfield? I would have named him Addison DeMittens!

A. Thanks, dear reader, for the tip of the hat to one of my all-time favorite movies, “All About Eve,” and one of my all-time favorite characters, an acerbic theater critic named Addison DeWitt, played by George Sanders.

One of the film’s best lines comes when DeWitt offers a newspaper to Karen Richards, played by Celeste Holm. “Why not read my column to pass the time?” he asks. “The minutes will fly like hours.”

Webdenda: Accounts and People of Note in the Ad Industry

Accounts and People of Note in the Ad Industry

Victor Acosta joined the Los Angeles office of Wong, Doody, Crandall, Wiener in a new post, associate planning director. He had been a senior strategic planner at David & Goliath, Los Angeles.

Belk, Charlotte, N.C., the department store chain, chose Harmelin Media, Bala Cynwyd, Pa., as its agency for broadcast media buying. Billings were not disclosed. The assignment had previously been handled by Mindshare, part of the GroupM unit of WPP.

CBS Films, Los Angeles, part of the CBS Corporation, consolidated its media account at Starcom USA, part of the Starcom MediaVest Group division of the Publicis Groupe. The agency, which already handles planning and buying for CBS Films in traditional media, was also awarded the assignment for planning and buying in digital media; billings were not disclosed. The digital assignment had previously been handled by the Los Angeles office of Media Storm, part of the Water Cooler Group.

Todd Cullen joined Ogilvy & Mather Worldwide, New York, part of WPP, as global chief data officer. He assumes duties from Dimitri Maex, who after establishing the agency’s worldwide data and analytics practice was promoted to managing director at OgilvyOne New York, part of the OgilvyOne division of Ogilvy & Mather. Mr. Cullen had most recently been vice president for global data products at Acxiom, Little Rock, Ark.

Tyler Easterling, vice president and director for account management at the Brandon Agency, Myrtle Beach, S.C., was named chief operating officer. She assumes duties from Erin Barrett, who had been chief operating officer and director for public relations; Ms. Barrett is now vice president and director for public relations.

Espresso, San Francisco, was introduced by Ogilvy Public Relations, part of the Ogilvy & Mather Worldwide division of WPP, to specialize in public relations for start-up companies and fledgling brands.

Sarah Foss joined the New York office of Yangaroo as president. She succeeds Karen Dealy, who left, the company said, for personal reasons. Ms. Foss had been executive vice president for sales and client services at Encompass Digital Media, New York.

Fusion â€" the cable channel being introduced by the ABC News division of ABC, part of the Walt Disney Company, and Univision Communications â€" named its first advertising sales team. They are Jose Castaneda, account executive for Fusion sales; Noreen Iqbal, director for Fusion planning and pricing; Mark Olsen, vice president for Fusion sales; and Jay Williams, account executive for Fusion sales.

Jeff Gunderman, senior vice president and general manager at Eye Mall Media (USA), New York, part of Ten Network Holdings, was named to a new post, president.

Michael Hannon joined TechMedia Network, New York, in a new post, vice president for yield and revenue optimization. He had been general manager for the real-time buying exchange and advertising operations at PulsePoint.

Mary Kay, Addison, Tex., agreed to be the 2014 client sponsor of the 41st annual National Student Advertising Competition that is to take place during the annual national conference of the American Advertising Federation, which is scheduled for May 28-30 in Boca Raton, Fla. Each year, a major advertiser agrees to sponsor the competition, and the participating college and university students develop marketing campaigns for that sponsor. Recent previous sponsors include Glidden paint, Nissan, J. C. Penney and State Farm.

Corey Mitchell joined Arnold Worldwide, part of the Havas Creative division of Havas, as president for its New York operation. He succeeds Lynn Power, who resigned, the agency said. Mr. Mitchell had most recently been executive vice president and managing director at MRM Worldwide, part of the McCann Worldgroup unit of the Interpublic Group of Companies.

Nature’s Way, Green Bay, Wis., selected Dailey, West Hollywood, Calif., part of the Interpublic Group of Companies, to handle duties for its Alive brand of multivitamins that include brand strategy, creative work, media and Web site development. Billings were not disclosed; recent annual spending was estimated at $20 million. The assignment had been handled by Goodby, Silverstein & Partners, San Francisco, part of the Omnicom Group.