Total Pageviews

Electoral College Changes Would Pose Danger for Democrats

Republican state senators in Virginia, as well as the state’s Republican governor, Bob McDonnell, announced Friday that they would oppose a bill to change how the state awards its electoral votes in presidential elections. The proposed legislation would have moved the state from awarding its electors on a winner-take-all basis to a proportional system based on Congressional districts.

There have been rumblings of similar changes in other Republican-controlled states carried by President Obama in 2008 and 2012: Pennsylvania, Wisconsin, Ohio and Michigan. And the chairman of the Republican National Committee, Reince Priebus, has voiced his approval of such measures.

Although the Virginia bill now looks unlikely to become law, Democrats had expressed concern. Were they right to worry

They were.

As Virginia demonstrates, the odds of all those states adopting a proportional system are probably small; some Republican lawmakers have expressed reservations about the idea. In Florida â€" the other state that Mr. Obama has carried where Republicans control the legislature and the governor’s mansion â€" the speaker of the House, a Republican, has come out against changing the state’s system.

But if some of ! those states did make the switch, it would substantially alter the nation’s electoral math. With Virginia, Michigan, Ohio, Pennsylvania and Wisconsin awarding their electors proportionally, Mr. Obama would have won re-election by just 30 electoral college votes instead of 126, according to a Times analysis of data from The Cook Political Report’s David Wasserman.

If those five states and Florida had switched to a proportional system, Mr. Romney would currently be getting accustomed to the West Wing computers.

An Electoral College based on Congressional districts would be decidedly more friendly to Republican presidential andidates than the current system. Democratic-leaning voters tend to live in more densely populated areas, making for a less efficient distribution of votes. And Republicans were in charge in many states when districts were redrawn after the 2010 census.

Moreover, the states where these proposals are being floated, perhaps not coincidentally, are many of the states where a proportional system would have the biggest impact. If Arkansas or Connecticut moved to proportional allocation, the two states’ 2012 Electoral College votes would have been awarded in exactly ! the same ! way. In fact, that is true in 21 states. And in 42 states a proportional system would have moved fewer than five votes in the 2012 election.

But the states where these proposals are percolating are among the few where Mr. Romney would have gained a substantial number of electors.

Could Democratic lawmakers play the same game

Not really. The states where Democrats could gain a significant number of votes from proportional allocation €" Texas, Georgia, North Carolina and Arizona â€" are all controlled by Republicans. In addition, even if the system were somehow put in place in every state, the payoff would be substantially smaller than the G.O.P.’s electoral windfall.

If the Virginia proposal had been adopted in 2012 and the other 47 states had adopted a system like Maine’s and Nebraska’s (where one electoral vote goes to the winner of each Congressional district and two votes go to the statewide winner), then 103 of Mr. Obama’s blue state electoral votes would have gone to Mr. Romney. Mr. Obama, by contrast, would have gained only 32 electoral votes in red states.

And Mr. Romney would be president.



Electoral College Changes Would Pose Danger for Democrats

Republican state senators in Virginia, as well as the state’s Republican governor, Bob McDonnell, announced Friday that they would oppose a bill to change how the state awards its electoral votes in presidential elections. The proposed legislation would have moved the state from awarding its electors on a winner-take-all basis to a proportional system based on Congressional districts.

There have been rumblings of similar changes in other Republican-controlled states carried by President Obama in 2008 and 2012: Pennsylvania, Wisconsin, Ohio and Michigan. And the chairman of the Republican National Committee, Reince Priebus, has voiced his approval of such measures.

Although the Virginia bill now looks unlikely to become law, Democrats had expressed concern. Were they right to worry

They were.

As Virginia demonstrates, the odds of all those states adopting a proportional system are probably small; some Republican lawmakers have expressed reservations about the idea. In Florida â€" the other state that Mr. Obama has carried where Republicans control the legislature and the governor’s mansion â€" the speaker of the House, a Republican, has come out against changing the state’s system.

But if some of ! those states did make the switch, it would substantially alter the nation’s electoral math. With Virginia, Michigan, Ohio, Pennsylvania and Wisconsin awarding their electors proportionally, Mr. Obama would have won re-election by just 30 electoral college votes instead of 126, according to a Times analysis of data from The Cook Political Report’s David Wasserman.

If those five states and Florida had switched to a proportional system, Mr. Romney would currently be getting accustomed to the West Wing computers.

An Electoral College based on Congressional districts would be decidedly more friendly to Republican presidential andidates than the current system. Democratic-leaning voters tend to live in more densely populated areas, making for a less efficient distribution of votes. And Republicans were in charge in many states when districts were redrawn after the 2010 census.

Moreover, the states where these proposals are being floated, perhaps not coincidentally, are many of the states where a proportional system would have the biggest impact. If Arkansas or Connecticut moved to proportional allocation, the two states’ 2012 Electoral College votes would have been awarded in exactly ! the same ! way. In fact, that is true in 21 states. And in 42 states a proportional system would have moved fewer than five votes in the 2012 election.

But the states where these proposals are percolating are among the few where Mr. Romney would have gained a substantial number of electors.

Could Democratic lawmakers play the same game

Not really. The states where Democrats could gain a significant number of votes from proportional allocation €" Texas, Georgia, North Carolina and Arizona â€" are all controlled by Republicans. In addition, even if the system were somehow put in place in every state, the payoff would be substantially smaller than the G.O.P.’s electoral windfall.

If the Virginia proposal had been adopted in 2012 and the other 47 states had adopted a system like Maine’s and Nebraska’s (where one electoral vote goes to the winner of each Congressional district and two votes go to the statewide winner), then 103 of Mr. Obama’s blue state electoral votes would have gone to Mr. Romney. Mr. Obama, by contrast, would have gained only 32 electoral votes in red states.

And Mr. Romney would be president.



Madison Avenue Reveals More of Its Super Bowl Playbook

Super Bowl XLVII is now only IX â€" er, um, make that nine â€" days away, and the closer the game draws, the more information Super Bowl sponsors are sharing about their plans.

What follows is the most recent news about nine marketers that are buying commercial time during the game, which will be broadcast by CBS on Feb. 3.

Anheuser-Busch InBev: The Anheuser-Busch division of Anheuser-Busch InBev is to release a teaser clip on Monday to promote a Super Bowl commercial for a new beer, Beck’s Sapphire.  After several days of teasing on Facebook and YouTube, the full commercial will get a preview on YouTube on Feb. 1 and 2 before it runs during the game.

The commercial, by the ad agency Mother, will feature an animated goldfish â€" black, the sme color as the Beck’s Sapphire bottle â€" singing a version of the hip-hop hit “No Diggity” by an Australian musician, Chet Faker.

Anheuser-Busch also plans a sneak peek in full of a second commercial, for Budweiser, beginning on Wednesday. The company’s four other planned commercials â€" two for Bud Light and two for another new beer, Budweiser Black Crown â€" will be the subjects of teaser clips but will not be shared in full before they run during the game.

E*Trade Group: The E*Trade “talking” baby will return for another Super Bowl, the company said on Friday. The 30-second spot, in the third quarter, is being created by Grey New York, part of the Grey unit of the Grey Group, a WPP agency.

Go Daddy Group: The company posted online on Friday one of the two commercials it plans to run during the game. The 30-second spot promotes registering .! co domain names with godaddy.com and features a cameo by longtime Go Daddy endorser Danica Patrick.

Both Go Daddy commercials are being created by Deutsch, part of the Lowe & Partners unit of the Interpublic Group of Companies.

Hyundai Motor Group: The company’s Kia brand will offer moviegoers an advance look at one of its two Super Bowl commercials. A 60-second spot for the Kia Sorento titled “Space Babies” will begin to be shown next Friday in movie theaters that offer the FirstLook preshow program from NCM Media Networks.

Milk Processor Education Program: For its first Super Bowl commercial â€" a 30-second spot to run in the second quarter of the game â€" the national organization that encourages milk consumption signed Dwayne Johnson, the actor known as the Rock, for a humorous look at how far a father will go to get milk for his chldren’s breakfast.

A report about the commercial is scheduled to appear on “CBS This Morning” on Thursday, during which the spot is to run in full. A 60-second version will then be posted on Web sites like Facebook, milkmustache.com and YouTube. Deutsch is creating the milk commercial as well as the commercials for GoDaddy.

The previews of the milk spot will help it get wider viewership, said Vivien Godfrey, chief executive of the organization, known as MilkPEP. “We want to reach as many people as we can.”

The Super Bowl spot is the centerpiece of a $10 million campaign, Ms. Godfrey said, that will include promotions, social media, print ads, in-store marketing and a tie-in with a program called Fuel Up to Play 60, sponsored by the National Football League and the National Dairy Council.

Mondelez International: The company began sharing additional information on Friday about a commercial for Oreo cookies that ! it plans ! to run during the first half of the game.

The 30-second commercial will focus on the longtime argument among Oreo devotees over which part they prefer, the cookie or the cream filling, known in Oreo parlance as “creme.” Brand fans will be directed to Instagram to continue the dispute. The spot is being created by Wieden & Kennedy.

PepsiCo: The PepsiCo Beverages unit of PepsiCo is disclosing details about one of the two commercials it will run during the game, for Pepsi Next. (The other, for Pepsi-Cola, will promote the Beyonce halftime show being sponsored by that brand.)

At the end of the 30-second Pepsi Next commercial, viewers will be directed to a Web site (URL to be announced later) to apply to receive a coupon for a free two-liter bottle of Pepsi Next. The plans call for giving away a million coupons. TBWA/Chiat/Day, part of the TBWA Worldwide unit of the Omnicom Group, is creating the Pepsi Next spot.

Research in Motion: The company said o Friday that it would buy a commercial in Super Bowl XLVII to promote the new BlackBerry 10; it had not disclosed that previously.

The spot, which will run 30 seconds, will come four days after the official start of an extensive introductory campaign for the BlackBerry 10. The spot is being created by Abbott Mead Vickers BBDO, part of the BBDO Worldwide unit of Omnicom.

Unilever: The company plans to release in full on Monday morning its first Super Bowl commercial for Axe products. The 30-second spot, called “Lifeguard,” is being created by Bartle Bogle Hegarty, part of Publicis Groupe.



Fox News and Sarah Palin Part Ways

“Sarah, where are you” one of Sarah Palin’s 3.4 million Facebook fans wrote on her wall last week. “Has your contract with Fox ended” another fan had asked the day before.

Yes, Ms. Palin’s contract with Fox News has ended, and no, it is not being renewed. A Fox spokeswoman confirmed Friday that Fox had parted ways with the former Alaska governor and Republican vice presidential nominee, effectively reducing her exposure to the channel’s millions of loyal viewers.

It was unclear whether the parting was Ms. Palin’s choice. Bill Shine, an executive vice president at Fox, said in a statement, “We have thoroughly enjoyed our association with Governor Palin. We wish her the best in her future endeavors.”

As of last week, Ms. Palin remained in negotiations with Fox News about a new contract. Her original contract with the network started in January 2010 and ended this month.

Ms. Palin was represented by Bob Barnett, the Washington lawyer who has handled contracts for ay number of television and political stars. Mr. Barnett did not immediately respond to a request for comment, nor did a spokeswoman for Ms. Palin.

She last appeared on Fox News in mid-December. She continues to publish comments on Facebook, though, most recently on Thursday.