LOS ANGELES â" Continuing a campaign to deepen its appeal with children, Netflix on Tuesday morning announced a partnership with DreamWorks Animation to create an original cartoon series.
The show, expected to make its debut on the streaming service in December, will be based on DreamWorks Animationâs coming movie âTurbo,â about a snail who gains the power of super speed. The Netflix spinoff will be called âTurbo: F.A.S.T.,â which stands for Fast Action Stunt Team.
Netflix is gambling that âTurboâ will be a hit when it arrives in theaters on July 19. Although DreamWorks Animation has high hopes for that movie, itâs still anyoneâs guess how audiences will respond; the companyâs last film, âRise of the Guardians,â was a severe box office disappointment.
Ted Sarandos, Netflixâs chief content officer, said in a statement that DreamWorks Animation has âa long track record of creating incredibly successful characters.â DreamWorks Animationâs chief executive,Jeffrey Katzenberg, never shy about making a hard sell, called the partnership âpart of the television revolution.â
The âTurboâ project comes as a rival streaming service, Amazonâs Prime Instant Video, races to prepare its own original series; Amazon has five childrenâs shows in development, for instance.
Netflix, which recently introduced the original series âHouse of Cardsâ to strong reviews from critics, has been working over the past several years to enhance its offerings for children. In 2011, it acquired the streaming rights to DreamWorks Animationâs movies and television specials. New films from Disney, Pixar and Marvel will move from Starz to Netflix in late 2016, following a deal the streaming company made with the Walt Disney Company in December.
Netflix said its members streamed more than 2 billion hours of childrenâs content in 2012, taking care to note that it is âalways commercial free.â