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Chief Executive at Pandora Media to Step Down

The chairman and chief executive of Pandora Media, the company behind the popular Internet radio service, announced on Thursday that he would be leaving the company after nine years, on a day when Pandora reported growth and better-than-expected earnings for its fiscal fourth quarter and full year.

Joseph J. Kennedy, the company’s chief since 2004, said he would remain in place until a successor was found. He informed the board at its meeting on Tuesday, and in the earnings call on Thursday gave no reason for his decision other than hinting at the toll of running a technology company for nearly a decade.

“As I approach the start of my 10th year,” Mr. Kennedy said, “my head is telling me it’s time to get to a recharging station sooner rather than later.”

Mr. Kennedy’s tenure illustrates how much Panora â€" and streaming music in general â€" has changed. When he joined the company it was called Savage Beast, and had not developed the music genome technology that allows Pandora to tailor a stream of songs to its users’ tastes.

The service was introduced â€" and the company renamed â€" in 2005, and now its more than 67 million regular users listen to 1.4 billion hours of music each month.

Pandora dominates the Internet radio market, and has begun to challenge terrestrial radio stations for advertising. But its financial results, released after the close of trading on Thursday, show the challenges the company faces.

Its revenue for its fiscal year, which ended in January, was $427 million, up 56 percent from the year before. For the fourth quarter, it had $125 million in revenue, and an adjusted net loss of 4 cents a share, beating analysts’ expectations by 1 cent.

The stock closed at $11.73 for the day, up half a percent; shares gained more than 20 percent in after-hour! s trading.

While the amount of money Pandora earns from advertising on mobile devices, where about 75 percent of its listening takes place, has gradually increased, the rate for its desktop ads has been dropping. Last year, its revenue per thousand mobile listener hours â€" almost entirely from advertising â€" rose 9 percent to $23.83, but for all of its users, that measurement fell 8.5 percent to $30.49.

The company’s music licensing costs also remain high, at almost 61 percent of total revenue for the year, a recurring concern for investors.

The rates for the bulk of Pandora’s royalties are set by a panel of federal judges, and last year the company supported a bill, the Internet Radio Fairness Act, that could have resulted in lower rates.

That bill never made it out of committee, but a version of it is expected to be introduced again this year. The music industry, which mobilized against the bill last year, is gearing up for another fight in Washington.

“Joe Kennedy ha done an incredible job of turning a concept into a company, and a company into a game-changing leader in online radio,” said Jordan Rohan, an analyst at Stifel Nicolaus in New York. “But succeeding Kennedy as CEO of Pandora will not be easy.”

One bright spot for Pandora is bad news for Apple. Last year, reports emerged that Apple was planning to introduce an Internet radio service early in 2013 that would compete directly with Pandora. Whenever crumbs of news were published about the so-called iRadio service â€" which Apple has not announced â€" Pandora’s shares would tumble temporarily.

But Apple’s efforts have been held up by licensing negotiations with music companies, causing the service to be delayed at least until the summer, according to a number of people briefed on the talks, who were not authorized to discuss them because they were private. An Apple spokesman declined to comment.



Report Suggests a Digital Divide Among Latinos

A digital divide between Latino Americans and white Americans may be closing, but a divide still exists between native- and foreign-born Latinos, according to a report issued Thursday by the Pew Hispanic Center.

The report, which examined technology consumption habits, defines foreign-born Latinos as those who were born in another country to parents who were not American citizens, including people born in Puerto Rico. (The island is a commonwealth of the United States whose residents are, in fact, citizens.)

Over all, more than three-quarters of Latinos in the United States used the Internet in 2012, a 14 percentage point increase from 2009, compared to 87 percent of whites, according to the report. Half of those who said they used the Internet were born in the United States; 79 percent of those who said they did not use the Internet were foreign born.

The vast majority of the Hispanic population, 86 percent, own a cellphone, while 49 percent own a smartphone, according to the report. Th percentages are similar to those for whites (84 percent own a cellphone, 46 percent own a smartphone) and blacks (90 percent own a cellphone, 50 percent a smartphone).

In contrast, 76 percent of foreign-born Latinos do not own cellphones and 58 percent of those who do not own a smartphone are foreign born.

Language also played a role in technology adoption among American Hispanics. According to the report, 72 percent of Latinos who use the Internet are either bilingual in Spanish and English or English dominant. On social media sites like Twitter and Facebook, 60 percent of those who use such sites do so mostly or entirely in English, 29 percent mostly or entirely in Spanish and 11 percent in both languages.

Tanzina Vega writes about advertising and digital media. Follow @tanzinavega on Twitter.



Keep America Beautiful Turns to Social Media

A hub for volunteers is being added to Keep America Beautiful's Web site. A hub for volunteers is being added to Keep America Beautiful’s Web site.

A nonprofit organization founded in 1953 is turning to social media to amplify its voice among consumers interested in causes like helping the environment.

The organization, Keep America Beautiful, is adding a Web site it calls a social volunteer hub, at kabcleanup.org, to its regular Web site, kab.org. The hub Web site is intended to assist people who volunteer for the organization’s annual initiative, the Great American Cleanup, in reaching out to each other as well as to friends and family.

The hub Web site includes links to and aggregates posts on social platforms like Facebook, Foursquare, Instagram and Twitter.

Other steps intended to give Keep America Beautiful a more contemporary public face include a new logo and the organization’s participation in events at the coming South by Southwest Interactive Conference and Festival in Austin, Tex.

“There was a need to revisit our brand,” Matt McKenna, president and chief executive of Keep America Beautiful in Stamford, Conn., said in a phone interview on Thursday, because “our brand wasn’t keeping up with all the work we were doing.”

In addition to efforts focused on reducing littering, Mr. McKenna said, the organization and its almost 600 local affiliates around the country are involved in activities that include! “recycling, community gardens, urban forestry, graffiti abatement, composting and disaster restoration.”

Social media are “a tremendous tool, a tremendous resource,” Mr. McKenna said, because they not only “allow us to collect all that our volunteers are doing and tell their stories” but also enable the volunteers to “talk to each other,” which “feeds on itself” and encourages additional volunteering.

Mr. McKenna plans to discuss the hub and other efforts the organization is taking at the South by Southwest Interactive Festival, which begins on Friday and continues through Tuesday. He is to take part in a luncheon on Saturday, during Tech Cocktail’s SXSW Startup Celebration.

Also on Saturday, the organization’s Austin affiliate, Keep Austin Beautiful, is sponsoring a volunteer cleanup at four local sites to which conference attendees are being invited.

Keep America Beautiful is also teaming with the Glad Products Company unit of Clorox to talk to conference atendees who visit SouthBites, where food trucks will be parked from Friday through Tuesday.

Keep America Beautiful is handling most of the change efforts internally, Mr. McKenna said, with “some help from our friends at Cone in Boston.” Cone, an agency that specializes in what is known as purpose marketing, pro-social marketing or cause marketing, is owned by the Omnicom Group.

The “high-water mark in public perception” for Keep America Beautiful, Mr. McKenna acknowledged, was probably the “crying Indian” public service campaign that was created on behalf of the organization in 1971 by the Marsteller agency and the Advertising Council.

“When people know what that is, I know how old they are,” he said, laughing.



Apple’s Internet Radio Service Said to Be Delayed

Apple’s efforts to create an Internet radio service to compete with Pandora has been delayed by licensing negotiations with music companies, according to a number of people briefed on the talks.

Apple had hoped to introduce the service early this year, but now it is not likely to reach the market until the summer, if not later, according to these people, who spoke anonymously because the talks were confidential.

Apple has never announced the service â€" quickly nicknamed iRadio by analysts and technology journalists â€" but its intentions have slowly been leaking out since last fall. According to music executives then and now, Apple wants to pre-load an app on its mobile devices that can deliver a free stream of songs tailored to each user’s taste and supported through its iAds advertising platform.

Such an app would have a vast potential audience. It would also pose a threat to Pandora, which dominates the Internet radio field with more than 65 million regular users and, according t Apple’s charts, is its second-most popular free app of all time. (No. 1 is Facebook.)

Apple had once hoped to introduce iRadio around the Grammy Awards in February. But it has been delayed, chiefly by slow progress in licensing negotiations with record companies and with one key publisher, Sony/ATV, which also controls the EMI publishing catalog.

Apple can get publishing licenses for most songs through the major performing rights organizations, including Ascap and BMI. But this year, Sony/ATV withdrew the relevant digital rights from those groups, forcing digital services to negotiate directly. Earlier this year, Sony negotiated a 25 percent increase in its publishing royalties from Pandora.

When crumbs of iRadio news have appeared, it has tended to depress Pandora’s share price, at least temporarily. But its delay gives Pandora at least a few more months without that competition. (It still faces competition from Clear Channel Communications’ iHeartRadio app, as well as other services like Spotify, Slacker and Songza.)

Pandora is scheduled to report earnings for its fiscal fourth quarter and full year after the end of trading on Thursday. The news of Apple’s licensing problems for iRadio was first reported by The New York Post.



Journalism in 8-Minute Chunks: A Back-and-Forth on “House of Cards”

Every couple of days, Ashley Parker and David Carr kick around an episode of “House of Cards.” We are now deep in the story and deconstruct, but if you want to catch up with past chats, you can find episode one, two,three or four in the archives. But be warned that there is a thicket of spoilers there, and in the discussion that follows.

,
Episode 5

Synopsis: After Frank Underwood and Zoe Barnes consummate the more intimate aspects of heir alliance, Zoe decides to leave The Washington Herald and join a nascent political blog. Frank begins to open up doors for his fellow congressman, Peter Russo, that seem to lead either to the gates of hell or the governorship of Pennsylvania. It’s hard to say which.

Carr: Say hello to Slugline, Zoe’s new base of operations for her career. Can we just dwell on that name for a second Journalists may recognize it as a nod to the term we use for naming stories in our internal system, but most civilians think of it as a slimy snail-like creature that seems to have misplaced its shell and leaves a trail of ooze as it proceeds. That’s not exactly the allusion one might hope for in a publishing enterprise, but the digital economy is rife with examples of things that started out sounding silly â€" Google and Yahoo come to mind â€" and end up redolent with meaning.

As Zoe explains it, “Six months from now, Slugline will be what Politico was a year and a half ago.! ”

Slugline, from what I can tell, is the kind of lovechild that would spring to life if Gawker and Politico hooked up. The editor is constantly on the prowl for “edge” and “grit.” I realized as I was watching that I could never work there even though I like my edge and grit as much as the next reporter. No, the big problem for me is that there is no furniture in the office. I worked at a dotcom in the first boom, but they did give us desks and computers. A beanbag chair may be a fine place to take a nap, but as a launching pad for missiles designed to expose government malfeasance and beat competitors, it’s not what I would choose.

Her old editor at the Herald, meanwhile, is forced to explain to his publisher how he lost one of the rising stars of Beltway journalism. He pushes back: “Zoe, Twitter, blogs, rich media, they are all fads. They aren’t the foundation this paper was built on.”

Having revealed himself as an old codger intent on going down with dignity while the eadership of his paper attenuates, he is promptly canned. New media is the new orthodoxy, the suggestion seems to be, and those who can’t get with the program will get kicked to the curb.

Ashley, I’m wondering if the cartoonishness of Slugline put you off, or whether you think that as a dramatic stand-in for a digital enterprise, it scans just fine.

Parker: I’d say Slugline is hit and miss, in terms of ringing true. When Frank tells Zoe, “If freedom and exposure are what they’re offering, I would say that is a meeting worth taking,” he seems to be accurately espousing a “new media” ethos â€" freedom and exposure, but only for those willing to take risks and hustle.

However, the Slugline editor’s cooler-than-cool schtick felt like a caricature of an actual editor of an online empire. (Think Arianna Huffington at The Huffington Post, or Ben Smith at BuzzFeed). “If eight minutes passes on anything, I get bored,” the editor warns Zoe. “In eight m! inutes, I! could be bored with you.”

Yeah, yeah, we get the point â€" if Slugline is Politico 2.0, then the 24-hour news cycle has become the 24-minute news cycle has become the 24-second news cycle has become theâ€" wait, is that a LOL penguin We get it; we don’t need to be beaten over the head with it.

Changing gears, I’m curious what you make of Frank and Claire Underwood’s relationship now. When he comes home the morning after his liaison with Zoe, still in the same clothes he wore to work the day before, Claire asks him, coolly, “The reporter”

When he confirms that yes, it was the reporter, Claire seems to accept the affair, simply asking, “What does she get us”

I wonder if the show’s writers are trying to model the Underwoods on the Bill and Hillary Clinton-style partnership that exists in popular mythology. For me, it lacks the necessary nuance and complexity, but maybe you feel differently. What do you think, David Who â€" if anyone â€" was the inspiration

Carr: I think they used Caligula. Kidding. I’m guessing there is supposed to be an echo of Clintonian marital realpolitik â€" that the love of power is the source of intimacy in this power couple. I do have to say I am a sucker for the shared-cigarette debriefs at night as they sit by the window. The ceremony of it â€" handing a cigarette back and forth â€" and the naughtiness of it â€" she is a serious runner â€" create a very real connection framed by that window sill.

They do seem to love each other even as they choose to find physical intimacy elsewhere. In this early going, they are the only true allies in a landscape of lackeys and enemies.

As I watched Claire take in the news that her husband had spent the night with Zoe, I was struck by the fact that his decision to sleep with the reporter supposedly gave him a measure of control. Really Logic suggests that the man with everything to lose hooking up with a young woman with little to lose does not gain dominion; he c! reates ex! posure and vulnerability. If all he wants from Zoe is another reliable lever to press when he needs to alter the game, he did not have to spend the night in her apartment to make that happen.

Parker: You’re right. On the one hand, Frank Underwood and Zoe Barnes’s relationship is purely transactional. But it doesn’t necessarily seem to require sexual transaction to function. After all, before they ever started sleeping together, Frank simply wanted a mouthpiece â€" and Zoe provided it. And Zoe simply wanted information â€" and Frank provided it.

I’d be lying if I said I didn’t enjoy Frank’s droll lessons about what (he believes) an “older man” can do and be to someone like Zoe. But the sex strikes me as a fun and buzzy plot point, not the fulcrum on which their relationship pivots.



The Breakfast Meeting: Time Warner to Spin Off Time Inc., and Facebook’s New Look

Time Warner announced Wednesday that it would spin off its Time Inc. magazine unit into a separate, publicly traded company, Amy Chozick writes. The announcement came hours after negotiations on a possible merger between Meredith Corporation and many Time Inc. titles fell through. The deal did not work out in part because of Time Inc.’s concern about flagship titles Time, Sports Illustrated, Fortune and Money, which Meredith had decided not to pursue. Time Warner found it made more economic sense to spin off all its titles rather than retain a few of them, a person with knowledge of the negotiations said. Time Inc. is the nation’s largest magazine publisher, and the breakdown in talks threw into sharp relief how once-glamorous magazines have become troubled assets.

Facebook plans to announce a redesign to its News Feed, the page of cascading posts every use sees upon logging in, on Thursday, Somini Sengupta reports. The makeover is designed to keep users, many of whom are growing disenchanted with the social networking site, engaged, while also providing advertisers with new ways to appeal to consumers, with bigger photos and video. The adjustments will reflect Facebook’s precarious balance as a public company that has not performed well on Wall Street: draw users to the site without alienating them with the targeted advertisements that are Facebook’s chief source of revenue.

Google executives are working on a version 2.0 of an unusual advertising initiative to show how technology can be compatible with traditional Madison Avenue methods like emotional storytelling, Stuart Elliott writes. The initia! tive, called Art, Copy and Code, will start with a Volkswagen campaign designed by Deutsch L.A. (Adidas and Burberry will be involved later.) Volkswagen will offer a mobile app and Web service called Volkswagen Smileage that will allow drivers who use the new Google Plus sign-in program to share their smile-inducing driving experiences.

Content Partners, a financial boutique that buys cash flow owed to stars and musicians, said on Wednesday that it would buy the half of the long-running crime drama “C.S.I.” owned by an affiliate of Goldman Sachs, Michael Cieply and Bill Carter write. Terms were not disclosed, but it was reported that Goldman sought more than $400 million for their half of the franchise (CBS owns the other half). Content Partners will now own half of the production company revenue from old episodes, as they are sold abroad or through on-demand media, and from future episode.. The “C.S.I.” shows have been among the most profitable television properties for more than a decade; the firm Media Metrics reported that the original show was the most-watched program in the world for five of the last seven years.

Advertisements in a public education campaign by New York City that seeks to reduce teenage pregnancy have drawn mounting criticism, Kate Taylor reports. The ads, which have been placed in bus stands in neighborhoods with high teen pregnancy rates and will soon appear in subway stations, feature sad-looking children alongside slogans like “I’m twice as likely not to graduate high school because you had me as a teen.” Planned Parenthood denounced the ads, saying they stigmatized teen parents while ignoring the various factors that contribute to the issue. The mayor’s office responded that it had to send a strong message that te! enage pre! gnancies often have powerfully negative consequences for the child and parent.

American cardinals who will vote in the conclave to elect the next Roman Catholic pope have run into a problem with addressing the media, Rachel Donadio and Laurie Goodstein write. Their American forthrightness conflicts with the Vatican, a secretive Italian institution more known for leaked information than news conferences. The tension is certain to be on the minds of the cardinals who, though they have been told to discredit reports in the media, may well be swayed by what they hear in the news. The College of Cardinals has agreed not to give interviews, even as news continues to leak to Italian outlets.



In Supreme Court Debate on Voting Rights Act, a Dubious Use of Statistics

In oral arguments before the Supreme Court last week, Chief Justice John G. Roberts Jr. introduced a statistical claim that he took to imply that an important provision of the Voting Rights Act has become outmoded.

Section 5 of the Voting Rights Act, which is being challenged by Shelby County, Ala., in the case before the court, requires that certain states, counties and townships with a history of racial discrimination get approval (or “pre-clearance”) from the Department of Justice before making changes to their voting laws. But Chief Justice Roberts said that Mississippi, which is covered by Section 5, has the best ratio of African-American to white turnout, while Massachusetts, which is not covered, has the worst, he said.

Chief Justice Roberts’s statistics appear to come from data compiled in 2004 by the Census Bureau, which polls Americans about their voting behavior as part of its Current Population Survey. In 2004, according to the Census Bureau’s survey, the turnout rate among white voting-aged citizens was 60.2 percent in Mississippi, while the turnout rate among African-Americans was higher, 66.8 percent. In Massachusetts, conversely, the Census Bureau reported the white turnout rate at 72.0 percent but the black turnout rate at just 46.5 percent.

As much as it pleases me to see statistical data introduced in the Supreme Court, the act of citing statistical factoids is not the same thing as drawing sound inferences from them. If I were the lawyer defending the Voting Rights Act, I would have responded with two queries to Chief Justice Roberts. First, are Mississippi and Massachusetts representative of a broader trend: do states covered by Section 5 in fact have hi! gher rates of black turnout on a consistent basis And second, what if anything does this demonstrate about the efficacy of the Voting Rights Act

One reason to be suspicious of the representativeness of Mississippi and Massachusetts is the high margin of error associated with these calculations, as noted by Nina Totenberg of NPR.

Like other polls, the Current Population Survey is subject to sampling error, a result of collecting data among a random subsample of the population rather than everyone in the state. In states like Massachusetts that have low African-American populations, the margin of error can be especially high: it was plus-or-minus 9.6 percentage points in estimating the black turnout rate in 2004, according to the Census Bureau. Even in Mississippi, which has a larger black population, the margin of error as 5.2 percentage points.

As a general matter, I would prefer that everyone be more careful when citing statistical data, and be more explicit about describing the potential sources of error and uncertainty associated with the calculations. But the headline associated with Ms. Totenberg’s article at NPR makes a strong claim: it asserts that Chief Justice Roberts has “misconstrued” the data by ignoring the margin of error.

In fact, several things can be said in Chief Justice Roberts’s defense. Ms. Totenberg cites 2010 voting rates in her article, when the difference in black turnout between Mississippi and Massachusetts was within the margin of error. But Chief Justice Roberts appears to be referring to a lower-court brief that cited 2004 data instead, when the difference was larger and outside the margin of error.

Furthermore, estimating the degree of u! ncertaint! y associated with a statistical estimate is not quite so straightforward as it might seem. There is no bright line at which a particular piece of statistical evidence goes from being meaningful to meaningless.

For example, in a poll of 1,000 people, a candidate who is ahead 52-48 has a 90 percent chance of holding the lead (assuming that there are no other sources of uncertainty apart from sampling error). A candidate who is up 53-47 has a 97 percent chance of holding the lead.

If one applies the conventional definition of the margin of error, which usually refers to a 95 percent confidence interval, then the second candidate’s lead would be described as being outside the margin of error while the first candidate’s would be within it. Nonetheless, the first candidate is still nine times more likely to lead his opponent than to trail him. Conversely, while we can be somewha more confident about the second candidate’s lead, there is still some chance (3 percent) that he actually trails in the race and that the poll was an outlier. Statistical certainty exists along a continuum of probabilities and not in absolutes; I am therefore reluctant to endorse arguments that rely on semantic distinctions about how terms like “margin of error” or “statistical significance” are applied.

Another problem is that sampling error refers to only one potential source of uncertainty in a poll. In surveys of voting behavior, for example, some voters give erroneous responses: lying about whether they voted, misremembering whether they did so or being uncertain about whether their ballot was ultimately counted. This measurement error is in addition to sampling error and will not be accounted for by the margin of error. Further errors can be introduced by the polling method: since some people are more likely to resp! ond to su! rveys than others, the sample may be biased in some way rather than being truly random. Thus, the true degree of uncertainty in a polling result is usually larger than implied by the margin of error alone.

The debate might be more constructive if we return to the substantive questions that I posed earlier. First, are the voting rates in Massachusetts and Mississippi representative of a broader trend If so, it seems wrong to suggest that Chief Justice Roberts misconstrued the data merely because he failed to mention the margin of error. But if Massachusetts and Mississippi are outliers, then the chief justice may be guilty as NPR contends. One might draw a parallel to last year’s election campaign, when some Web sites consistently highlighted polls that showed Mitt Romney performing well, ignoring the broader consensus of polls that had President Obama with the lead for most of the campaign in most swing states. Cherry-picking the evidence in this way is the greater statistical sin, in my view, sinceit involves making misleading rather than merely imprecise claims.

In fact, it would be dangerous to infer very much from Massachusetts and Mississippi. In 2004, for instance, while Mississippi was reported to have strong black turnout, black turnout was poor in Arizona and Virginia, which are also covered by Section 5.

In the chart below, I have aggregated the 2004 turnout data into two groups of states, based on whether or not they are covered by Section 5. (I ignore states like New York where some counties are subject to Section 5 but others are not.) In the states covered by Section 5, the black turnout rate was 59.2 percent in 2004, while it was 60.8 percent in the states that are not subject to it. The ratio of white-to-black was 1.09 in the states covered by Section 5, but 1.12 in the states that are not covered by it. These differences are not large enough to be meaningful in either a statistical or a practical sense.

So did Chief Justice Roberts misconstrue the data If he meant to suggest that states covered by Section 5 consistently have better black turnout rates than those that aren’t covered by the statute, then his claim is especially dubious. However, the evidence does support the more modest claim that black turnout is no worse in states covered by Section 5. There don’t seem to be consistent differences in turnout rates based on whether states are covered by Section 5 or not.

The bigger potential flaw with Chief Justice Roberts’s argument is not with the statistics he cites but with the conclusion he draws from them.

Most of you will spot the logical fallacy in the following claim:

No aircraft departing from a United States airport has been hijacked since the Sept. 11 attacks, when stricter security standards were impemented. Therefore, the stricter security is unnecessary.

As much as I might want to be sympathetic to this claim (I fly a lot and am wary of the “security theater” at American airports), it ought not to be very convincing as a logical proposition. The lack of hijackings were in part a product of an environment in which airport security was quite strict, and says little about what would happen if these countermeasures were removed. The same data might just as easily be cited as evidence that the extra security had been effective:

No aircraft departing from a United States airport has been hijacked since the Sept. 11 attacks, when stricter security standards were implemented. Therefore, the stricter security is working.

Similarly, the fact that black turnout rates are now roughly as high in states covered by Section 5 might be taken as evidence that the Voting Rights Act has b! een effec! tive. There were huge regional differences in black turnout rates in the early 1960s, before the Voting Rights Act was passed. (In the 1964 election, for example, nonwhite turnout was about 45 percent in the South, but close to 70 percent elsewhere in the country.) These differences have largely evaporated now.

How much of this is because of the Voting Rights Act, as opposed to other voter protections that have been adopted since that time, or other societal changes And even if the Voting Rights Act has been important in facilitating the changes, how many of the gains might be lost if the Section 5 requirements were dropped now

These are difficult questions that the Supreme Court faces. They are questions of causality - and as any good lawyer knows, establishing a chain o causality is often the most difficult chore in a case.

Statistical analysis can inform the answers if applied thoughtfully. But statistics can obscure the truth when they become divorced from the historical, legal and logical context of a case.



In Supreme Court Debate on Voting Rights Act, a Dubious Use of Statistics

In oral arguments before the Supreme Court last week, Chief Justice John G. Roberts Jr. introduced a statistical claim that he took to imply that an important provision of the Voting Rights Act has become outmoded.

Section 5 of the Voting Rights Act, which is being challenged by Shelby County, Ala., in the case before the court, requires that certain states, counties and townships with a history of racial discrimination get approval (or “pre-clearance”) from the Department of Justice before making changes to their voting laws. But Chief Justice Roberts said that Mississippi, which is covered by Section 5, has the best ratio of African-American to white turnout, while Massachusetts, which is not covered, has the worst, he said.

Chief Justice Roberts’s statistics appear to come from data compiled in 2004 by the Census Bureau, which polls Americans about their voting behavior as part of its Current Population Survey. In 2004, according to the Census Bureau’s survey, the turnout rate among white voting-aged citizens was 60.2 percent in Mississippi, while the turnout rate among African-Americans was higher, 66.8 percent. In Massachusetts, conversely, the Census Bureau reported the white turnout rate at 72.0 percent but the black turnout rate at just 46.5 percent.

As much as it pleases me to see statistical data introduced in the Supreme Court, the act of citing statistical factoids is not the same thing as drawing sound inferences from them. If I were the lawyer defending the Voting Rights Act, I would have responded with two queries to Chief Justice Roberts. First, are Mississippi and Massachusetts representative of a broader trend: do states covered by Section 5 in fact have hi! gher rates of black turnout on a consistent basis And second, what if anything does this demonstrate about the efficacy of the Voting Rights Act

One reason to be suspicious of the representativeness of Mississippi and Massachusetts is the high margin of error associated with these calculations, as noted by Nina Totenberg of NPR.

Like other polls, the Current Population Survey is subject to sampling error, a result of collecting data among a random subsample of the population rather than everyone in the state. In states like Massachusetts that have low African-American populations, the margin of error can be especially high: it was plus-or-minus 9.6 percentage points in estimating the black turnout rate in 2004, according to the Census Bureau. Even in Mississippi, which has a larger black population, the margin of error as 5.2 percentage points.

As a general matter, I would prefer that everyone be more careful when citing statistical data, and be more explicit about describing the potential sources of error and uncertainty associated with the calculations. But the headline associated with Ms. Totenberg’s article at NPR makes a strong claim: it asserts that Chief Justice Roberts has “misconstrued” the data by ignoring the margin of error.

In fact, several things can be said in Chief Justice Roberts’s defense. Ms. Totenberg cites 2010 voting rates in her article, when the difference in black turnout between Mississippi and Massachusetts was within the margin of error. But Chief Justice Roberts appears to be referring to a lower-court brief that cited 2004 data instead, when the difference was larger and outside the margin of error.

Furthermore, estimating the degree of u! ncertaint! y associated with a statistical estimate is not quite so straightforward as it might seem. There is no bright line at which a particular piece of statistical evidence goes from being meaningful to meaningless.

For example, in a poll of 1,000 people, a candidate who is ahead 52-48 has a 90 percent chance of holding the lead (assuming that there are no other sources of uncertainty apart from sampling error). A candidate who is up 53-47 has a 97 percent chance of holding the lead.

If one applies the conventional definition of the margin of error, which usually refers to a 95 percent confidence interval, then the second candidate’s lead would be described as being outside the margin of error while the first candidate’s would be within it. Nonetheless, the first candidate is still nine times more likely to lead his opponent than to trail him. Conversely, while we can be somewha more confident about the second candidate’s lead, there is still some chance (3 percent) that he actually trails in the race and that the poll was an outlier. Statistical certainty exists along a continuum of probabilities and not in absolutes; I am therefore reluctant to endorse arguments that rely on semantic distinctions about how terms like “margin of error” or “statistical significance” are applied.

Another problem is that sampling error refers to only one potential source of uncertainty in a poll. In surveys of voting behavior, for example, some voters give erroneous responses: lying about whether they voted, misremembering whether they did so or being uncertain about whether their ballot was ultimately counted. This measurement error is in addition to sampling error and will not be accounted for by the margin of error. Further errors can be introduced by the polling method: since some people are more likely to resp! ond to su! rveys than others, the sample may be biased in some way rather than being truly random. Thus, the true degree of uncertainty in a polling result is usually larger than implied by the margin of error alone.

The debate might be more constructive if we return to the substantive questions that I posed earlier. First, are the voting rates in Massachusetts and Mississippi representative of a broader trend If so, it seems wrong to suggest that Chief Justice Roberts misconstrued the data merely because he failed to mention the margin of error. But if Massachusetts and Mississippi are outliers, then the chief justice may be guilty as NPR contends. One might draw a parallel to last year’s election campaign, when some Web sites consistently highlighted polls that showed Mitt Romney performing well, ignoring the broader consensus of polls that had President Obama with the lead for most of the campaign in most swing states. Cherry-picking the evidence in this way is the greater statistical sin, in my view, sinceit involves making misleading rather than merely imprecise claims.

In fact, it would be dangerous to infer very much from Massachusetts and Mississippi. In 2004, for instance, while Mississippi was reported to have strong black turnout, black turnout was poor in Arizona and Virginia, which are also covered by Section 5.

In the chart below, I have aggregated the 2004 turnout data into two groups of states, based on whether or not they are covered by Section 5. (I ignore states like New York where some counties are subject to Section 5 but others are not.) In the states covered by Section 5, the black turnout rate was 59.2 percent in 2004, while it was 60.8 percent in the states that are not subject to it. The ratio of white-to-black was 1.09 in the states covered by Section 5, but 1.12 in the states that are not covered by it. These differences are not large enough to be meaningful in either a statistical or a practical sense.

So did Chief Justice Roberts misconstrue the data If he meant to suggest that states covered by Section 5 consistently have better black turnout rates than those that aren’t covered by the statute, then his claim is especially dubious. However, the evidence does support the more modest claim that black turnout is no worse in states covered by Section 5. There don’t seem to be consistent differences in turnout rates based on whether states are covered by Section 5 or not.

The bigger potential flaw with Chief Justice Roberts’s argument is not with the statistics he cites but with the conclusion he draws from them.

Most of you will spot the logical fallacy in the following claim:

No aircraft departing from a United States airport has been hijacked since the Sept. 11 attacks, when stricter security standards were impemented. Therefore, the stricter security is unnecessary.

As much as I might want to be sympathetic to this claim (I fly a lot and am wary of the “security theater” at American airports), it ought not to be very convincing as a logical proposition. The lack of hijackings were in part a product of an environment in which airport security was quite strict, and says little about what would happen if these countermeasures were removed. The same data might just as easily be cited as evidence that the extra security had been effective:

No aircraft departing from a United States airport has been hijacked since the Sept. 11 attacks, when stricter security standards were implemented. Therefore, the stricter security is working.

Similarly, the fact that black turnout rates are now roughly as high in states covered by Section 5 might be taken as evidence that the Voting Rights Act has b! een effec! tive. There were huge regional differences in black turnout rates in the early 1960s, before the Voting Rights Act was passed. (In the 1964 election, for example, nonwhite turnout was about 45 percent in the South, but close to 70 percent elsewhere in the country.) These differences have largely evaporated now.

How much of this is because of the Voting Rights Act, as opposed to other voter protections that have been adopted since that time, or other societal changes And even if the Voting Rights Act has been important in facilitating the changes, how many of the gains might be lost if the Section 5 requirements were dropped now

These are difficult questions that the Supreme Court faces. They are questions of causality - and as any good lawyer knows, establishing a chain o causality is often the most difficult chore in a case.

Statistical analysis can inform the answers if applied thoughtfully. But statistics can obscure the truth when they become divorced from the historical, legal and logical context of a case.



Sanjay Gupta to Join Health Web Site

EverydayHealth.com is adding a familiar face to its roster of medical contributors. On Thursday, the company will announce that Dr. Sanjay Gupta, the chief medical correspondent for CNN and a contributor to “60 Minutes,” will join the site.

Dr. Gupta will contribute articles and videos with a consumer focus for Everyday Health and will also contribute content to the medical professionals’ site, MedPage Today.

“Everyday Health has a very strong and deep bench when it comes to editorial,” Dr. Gupta said. “My strength is in translating some of this stuff into very accessible information for both physicians and consumers.”

For MedPage Today, Dr. Gupta will create The Gupta Guide, which he described as “a digest of what’s happening in the world of medicine and science all over the world on a daily basis.”

Hiring Dr. Gupta was “an easy call” for the company, said Paul Slavin, the company’s chief operating officer, because of Dr. Gupta’s “brand, stature and cpabilities.”

“What we’re really looking for is for a combination of Dr. Gupta and Dr. Dad,” Mr. Slavin said, adding that Dr. Gupta would provide information to consumers like whether to give children a flu shot and whether the Mediterranean diet is as virtuous as it sounds.

Other areas Dr. Gupta said he would like to focus on include neurodegenerative disorders like Parkinson’s disease and Alzheimer’s disease.

Tanzina Vega writes about advertising and digital media. Follow @tanzinavega on Twitter.



Sanjay Gupta to Join Health Web Site

EverydayHealth.com is adding a familiar face to its roster of medical contributors. On Thursday, the company will announce that Dr. Sanjay Gupta, the chief medical correspondent for CNN and a contributor to “60 Minutes,” will join the site.

Dr. Gupta will contribute articles and videos with a consumer focus for Everyday Health and will also contribute content to the medical professionals’ site, MedPage Today.

“Everyday Health has a very strong and deep bench when it comes to editorial,” Dr. Gupta said. “My strength is in translating some of this stuff into very accessible information for both physicians and consumers.”

For MedPage Today, Dr. Gupta will create The Gupta Guide, which he described as “a digest of what’s happening in the world of medicine and science all over the world on a daily basis.”

Hiring Dr. Gupta was “an easy call” for the company, said Paul Slavin, the company’s chief operating officer, because of Dr. Gupta’s “brand, stature and cpabilities.”

“What we’re really looking for is for a combination of Dr. Gupta and Dr. Dad,” Mr. Slavin said, adding that Dr. Gupta would provide information to consumers like whether to give children a flu shot and whether the Mediterranean diet is as virtuous as it sounds.

Other areas Dr. Gupta said he would like to focus on include neurodegenerative disorders like Parkinson’s disease and Alzheimer’s disease.

Tanzina Vega writes about advertising and digital media. Follow @tanzinavega on Twitter.