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Is the Economy Saving Obama\'s Approval Ratings?

Political coverage over the last week has focused on a series of stories that reflect negatively on the executive branch - but President Obama's approval ratings have held steady. As of Monday, Mr. Obama's Gallup approval rating was 49 percent - the same as it was, on average, in April. Mr. Obama's Rasmussen Reports approval rating was 48 percent, not much changed from an average of 50 percent in April. Mr. Obama's approval rating in a CNN poll published on Sunday was 53 percent, little different from 51 percent in their April survey. And in a Washington Post-ABC News poll, Mr. Obama's approval rating was 51 percent, essentially unchanged from 50 percent in April.

There are a lot of theories as to why Mr. Obama's approval ratings have been unchanged in the wake of these controversies, which some news accounts and many of Mr. Obama's opponents are describing as scandals. But these analyses may proceed from the wrong premise if they assume that the stories have had no impact. It could be that the controversies are, in fact, putting some downward pressure on Mr. Obama's approval ratings - but that the losses are offset by improved voter attitudes about the economy.

I first put forth this hypothesis on Sunday, but Jon Cohen and Dan Balz of The Washington Post have advanced some tangible evidence on its behalf. In the latest Washington Post survey, Mr. Obama's approval rating on the economy is 48 percent - up from 44 percent in April. This follows a series of surveys showing that consumer confidence is at or near its highest point since Mr. Obama took office. The economic mood may have been lifted by two highly visible indicators - record-breaking stock pri ces and rebounding housing prices - along with a series of improved jobs reports.

In the graphic below, I've compared Mr. Obama's approval ratings on the economy to his overall approval rating in Washington Post surveys dating back to the beginning of his presidency. As you might expect, the two ratings are highly correlated. There is undoubtedly a strong causal relationship as well, although keep in mind that the causality can potentially go in both directions. (Voters who are satisfied with the economy will tend to view Mr. Obama more favorably over all, but those who are happy with his overall performance may also tend to take a more favorable view of his impact on the economy - the so-called halo effect.)

There is one significant outlier in the chart, which reflects an occasion on which Mr. Obama's approval ratings were much higher than you might expect given views about his economic performance. That was in May 2011, just after the mission that killed Osama bin Laden, when a Washington Post poll put Mr. Obama's overall approval rating at 56 percent despite just 40 percent approval on the economy.

The latest readings from the Washington Post poll aren't nearly as dramatic as that instance - but there is a milder version of this same phenomenon working in the opposite direction. In other words, Mr. Obama's approval rating in the new Washington Post poll is a now bit lower than you'd expect based on where voters rate him on the economy.

Based on the historical relationship between Mr. Obama'a overall and economic approval ratings in the poll, you'd predict that his overall approval rating would be 53 or 54 percent given an economic approval rating of 48 percent. Instead, it's 51 percent. So it may be that the talk surrounding Benghazi, the I.R.S. and the Justice Department has negatively affected Mr. Obama's approval rating by two or three percentage points, but that the economy has lifted his numbers by about the same amount.



Webdenda: Accounts and People of Note in the Advertising Industry

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Campaign Spotlight: Balance Bar\'s New Owner Starts a Brand Campaign

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Yahoo to Move Into Old New York Times Headquarters

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Advertising: Aiming Autism Ads at Hispanic and African-American Parents

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Deborah Turness Named President of NBC News

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Video-on-Demand Viewing Is Gaining Popularity

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White House Defends Tracking Fox Reporter

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Helicopters Bring Viewers Vivid Images of Tornado

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Urban Dictionary Finds a Place in the Courtroom

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Dennis K. Burke Criticized for รข€˜Fast and Furious\' Leak

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ESPN Is Cutting 300 to 400 Jobs

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A Pearl Buck Novel, New After 4 Decades

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Bits Blog: Tumblr Founder Says Site to Stay รข€˜Independent\'

SAN FRANCISCO - Both Marissa Mayer, Yahoo's chief executive, and David Karp, Tumblr's 26-year-old founder, reassured worried users on Monday that Yahoo's deal to acquire Tumblr for $1.1 billion would allow the social networking site to operate as it is.

รข€œMarissa walked me through exactly what that would look like, what that could look like, and she showed me an opportunity for Tumblr to stay an independent company, effort and team,รข€ Mr. Karp said in an interview with The New York Times.ร‚  รข€œNow, we can keep pursuing this mission and vision for our product with all this new wind behind our sails.รข€

And he addressed what appeared to be a burgeoning revolt of Tumblr's hipster users, who took to the site on Sunday, the day the deal was approved by Yahoo's board, to air grievances. รข€œAll of our employees will stay in New York and I will continue to be C.E.O.รข€

รข€œIf you look back at some of the historical, really successful billion-dollar acquisitions - PayPal,ร‚  YouTube - there's a theme,รข€ Ms. Mayer said in the interview. รข€œYou want them to run as fast as they possibly can. Your job is to seal them up and get out of their way.รข€

Tumblr's users worry that Yahoo will introduce clutter and banner ads to Tumblr's minimalist platform. Yahoo certainly has the incentive to do so: it has lost its leading share of the display advertising market in recent years to Facebook and Google.

But Mr. Karp said that Tumblr would continue to take what he called the รข€œ'Mad Men' approach.รข€ He said the company decided early on that Tumblr would target the kinds of advertisers that aim to win awards by selling stories, not banner ads.

รข€œWe've proven our ads can work,รข€ Mr. Karp said, noting that Tumblr regularly sells out of its ad inventory.

For now, at least, Ms. Mayer seemed to agree. รข€œIt's the Vogue and Super Bowl phenomenon. We want ads to fit into the natural content flow. We want people who say, รข€˜I watch the Super Bowl because the ads are so good.'รข€

The two said the deal came together over several weekends spent commuting between the companies' disparate headquarters - Tumblr's offices in Manhattan and Yahoo's corporate campus in Sunnyvale, Calif. - as well as Mr. Karp's sparse Brooklyn apartment, Initially, they met to discuss advertising opportunities, but at some point, Mr. Karp said, the conversation shifted to an acquisition.

To come up with its $1.1 billion price tag, Yahoo looked at established metrics like revenue and expenses, and also considered Facebook's $1 billion acquisition of Instagram last year and Microsoft's $1.2 billion play for Yammer, said Yahoo's chief financial officer, Ken Goldman.

The acquisition represents a fifth of Yahoo's current cash holdings - not a trivial figure, considering that Tumblr's strategy for making money is not fully formed. The company burned through an estimated $25 million last year and made only $13 million in revenue. It set a $100 million revenue target this year, but pulled in only $13 million last quarter. In addition, Tumblr is a much more anonymous platform than some of its social networking peers and lacks the coveted demographic information found on Facebook and Instagram.

รข€œIt's true that we don't have the same demographic information that a Facebook does and we likely won't,รข€ Mr. Karp said. รข€œBut we have one of the most robust networks of content and the most highly engaged audience of humans that comes there hungry for that content. What that means is, creative advertisers who make great ads that blend in with that content have the opportunity to tell a story that resonates with people in an incredibly human way that no level of targeting is going to be able to replicate.รข€

Mr. Karp, who never graduated from high school, is expected to get $250 million from the sale.ร‚ He said he planned to use some of that money for philanthropy and, someday, for college.

รข€œI should be able to afford it.รข€



Paul Finebaum Joins ESPN

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Xbox One Enters Changed Gaming Landscape

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Advertising: Army Tries a Reality Style for Recruitment

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CBS to Keep Airing Tony Awards Through 2018

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Robin Roberts to Write a Memoir

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Penguin to Pay $75 Million in E-Book Settlement With States

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Wal-Mart Hires Former Bush Aide as Chief Image Maker

Wal-Mart Hires Former Bush Aide as Chief Image Maker

To continue burnishing its image, Wal-Mart has replaced a former Clinton White House aide with a former Bush White House staff member.

The company, the nation's largest retailer, announced on Wednesday that Dan Bartlett, an adviser to President George W. Bush, would be its new executive vice president for corporate affairs, starting in late June.

The vague-sounding role in fact has a wide mandate, overseeing corporate communications, government relations, sustainability and the Wal-Mart Foundation. It is in essence Wal-Mart's chief image maker.

Mr. Bartlett replaces Leslie Dach, who announced his resignation in March. Mr. Dach, an ex-Clinton aide, helped create Wal-Mart's sustainability effort, its $4 generic drug program and its healthy food program after years in which Wal-Mart had been battered by politicians and the media.

รข€œWhat's happened over the last several years, clearly here in the United States and around the world, it's become easier to site a Walmart and we have become more accepted by the community,รข€ Mr. Dach said last year, describing the effects of those programs on Wal-Mart's business.

Under President Bush, Mr. Bartlett oversaw the White House press office and was an adviser on his campaigns for governor and president. More recently, Mr. Bartlett was chief executive of the United States division of Hill & Knowlton Strategies, a communications firm.

Nicolle Wallace, a Republican strategist who was White House communications director under Mr. Bartlett, described him as รข€œlow-key, very unflappable, he's the ultimate team player.รข€

รข€œHe was just really excited about being part of a company that, while it has an image and an identity as just a giant corporate leader, it's also very important in all the communities in which it exists,รข€ she said. At the White House, รข€œhe operated at that intersection of public policy and communication and really confidential counsel to the executives.รข€

While his work in the White House, obviously, focused on a Republican agenda, รข€œin the private sector he's given advice to people of all political persuasions,รข€ she said.

Today, Wal-Mart is facing several reputational issues. It was linked to garments produced at the building in Bangladesh that collapsed last month, killing more than 1,100 workers. Wal-Mart has declined to join other large retailers like H&M in a pact to improve safety standards in Bangladesh, instead saying it would pursue its own safety program.

Wal-Mart is being investigated by the Securities and Exchange Commission and the Justice Department on potential violations of the Foreign Corrupt Practices Act, and is also conducting an internal inquiry and compliance review. The New York Times reported last year that executives at the company's Mexican subsidiary had bribed officials to smooth expansion, and that executives at the company's headquarters had known about the bribes and declined to take action. In the most recent quarter, Wal-Mart spent $73 million on costs related to those reviews, much higher than the $40 million to $45 million it had expected to spend.

And Wal-Mart has faced issues in its stores, including slower-than-expected sales, problems in keeping shelves stocked and complaints from unions about how it treats workers.

A version of this article appeared in print on May 23, 2013, on page B3 of the New York edition with the headline: Wal-Mart Hires Former Bush Aide as Chief Image Maker.

In China, Hacking Has Widespread Acceptance

Hackers Find China Is Land of Opportunity

Gilles Sabrie for The New York Times

BEIJING - Name a target anywhere in China, an official at a state-owned company boasted recently, and his crack staff will break into that person's computer, download the contents of the hard drive, record the keystrokes and monitor cellphone communications, too.

Pitches like that, from a salesman for Nanjing Xhunter Software, were not uncommon at a crowded trade show this month that brought together Chinese law enforcement officials and entrepreneurs eager to win government contracts for police equipment and services.

รข€œWe can physically locate anyone who spreads a rumor on the Internet,รข€ said the salesman, whose company's services include monitoring online postings and pinpointing who has been saying what about whom.

The culture of hacking in China is not confined to top-secret military compounds where hackers carry out orders to pilfer data from foreign governments and corporations. Hacking thrives across official, corporate and criminal worlds. Whether it is used to break into private networks, track online dissent back to its source or steal trade secrets, hacking is openly discussed and even promoted at trade shows, inside university classrooms and on Internet forums.

The Ministry of Education and Chinese universities, for instance, join companies in sponsoring hacking competitions that army talent scouts attend, though รข€œthe standards can be mediocre,รข€ said a cybersecurity expert who works for a government institute and handed out awards at a 2010 competition.

Corporations employ freelance hackers to spy on competitors. In an interview, a former hacker confirmed recent official news reports that one of China's largest makers of construction equipment had committed cyberespionage against a rival.

One force behind the spread of hacking is the government's insistence on maintaining surveillance over anyone deemed suspicious. So local police departments contract with companies like Xhunter to monitor and suppress dissent, industry insiders say.

Ai Weiwei, the dissident artist, said he had received three messages from Google around 2009 saying his e-mail account had been compromised, an increasingly common occurrence in China among people deemed subversive. When the police detained him in 2011, he said, they seized 200 pieces of computer equipment and other electronic hardware.

รข€œThey're so interested in computers,รข€ Mr. Ai said. รข€œEvery time anyone is arrested or checked, the first thing they grab is the computer.รข€

There is criminal hacking, too. Keyboard jockeys break into online gaming programs and credit card databases to collect personal information. As in other countries, the police here have expressed growing concern.

Some hackers see crime as more lucrative than legitimate work, but opportunities for skilled hackers to earn generous salaries abound, given the growing number of cybersecurity companies providing network defense services to the government, state-owned enterprises and private companies.

รข€œI have personally provided services to the People's Liberation Army, the Ministry of Public Security and the Ministry of State Security,รข€ said a prominent former hacker who used the alias V8 Brother for this interview because he feared scrutiny by foreign governments. He said he had done the work as a contractor and described it as defensive, but declined to give details.

And รข€œif you are a government employee, there could be secret projects or secret missions,รข€ the hacker said.

But government jobs are usually not well paying or prestigious, and most skilled hackers prefer working for security companies that have cyberdefense contracts, as V8 Brother does, he and others in the industry say.

Self-trained, the hacker teamed up with China's patriotic รข€œred hackersรข€ more than a decade ago. Then he began working for cybersecurity companies and was recently making $100,000 a year, he said.

Jonathan Ansfield contributed reporting, and Mia Li contributed research.

A version of this article appeared in print on May 23, 2013, on page A1 of the New York edition with the headline: Hackers Find China Is Land Of Opportunity .

Advertising: Mike\'s, a Flavored Alcohol Brand, Tries to Widen Its Appeal

Mike's, a Flavored Alcohol Brand, Tries to Widen Its Appeal

MIKE'S HARD LEMONADE, the 14-year-old alcohol brand, faces the same challenge that nonalcoholic lemonade brands like Country Time face, namely, enticing consumers to drink lemonade on occasions besides picnics.

The actor Martin Landau appears in a new commercial for Mike's Hard Lemonade.

A new advertising and marketing campaign by Mike's, รข€œNever Not a Good Time,รข€ promotes the hard lemonade as a versatile drink for any setting.

One commercial opens in a bowling alley with a man holding a ball. รข€œAny time's a great time for a cold, refreshing Mike's,รข€ says a voice-over.

รข€œAnytime?รข€ responds the bowler, as if the words had been spoken to him, in a commercial entirely in rhyming couplets. รข€œEven now?รข€

รข€œEven if you were bowling against Martin Landau,รข€ responds the voice-over as, inexplicably, the 84-year-old actor smiles from the next lane. รข€œAnd a man covered in dirtรข€ - a filthy man approaches - รข€œrubs up on your shirt.รข€

Another commercial, set in a Japanese restaurant and featuring the rapper Coolio, also juxtaposes rhyming couplets with offbeat humor.

The commercials, which were introduced on Wednesday, are by Grey New York, a division of the Grey Group, which is owned by WPP. Tom Kuntz directed, with production by MJZ. It marks the first appearance in a commercial for Mr. Landau, according to the brand.

Mike's Hard Lemonade, which will spend an estimated $15 million to $20 million on the campaign, spent $13.3 million on advertising in 2012, according to Kantar Media, a unit of WPP.

Sweetened ready-to-drink alcoholic beverages go by many names, including flavored malt beverages and progressive adult beverages, and along with Mike's include offerings like Smirnoff Ice, Bud Light Lime-A-Rita and Four Loko.

Revenues in the category grew 20.2 percent in the 52 weeks ending April 21, according to SymphonyIRI Group, which does not track liquor stores but does track most other outlets where they are sold, including supermarkets and convenience stores. Mike's, which markets numerous flavors including spiked versions of apple cider and fruit punch, leads the category with a 30.1 percent share.

While meant to appeal to both sexes, the commercials are primarily directed at men ages 25 to 35, with men in the leading roles in both spots, which will appear on male-skewing networks including ESPN, NBC Sports Network and Comedy Central.

Sanjiv Gajiwala, the director of marketing for Mike's Hard Lemonade, said รข€œthe classic Mike's Hard occasion is a backyard barbecue, and we love that occasion but we believe that Mike's is appropriate many more places than just the backyard.รข€

The brand aspires to be as versatile as beer, which is why the new commercials are set in beer-familiar settings like a bowling alley.

รข€œWe're looking at a traditional beer consumer, which is a natural fit for Mike's,รข€ Mr. Gajiwala said.

While Mike's consumers are split about evenly between men and women, according to the brand, beer drinkers are predominantly men, with Gallup, which polls Americans about alcohol consumption annually, finding in 2012 that 55 percent of men drank beer in the last seven days, compared with 23 percent of women. (The inverse is true for wine, consumed by 52 percent of women and 20 percent of men, according to the poll.)

Like wine coolers, which were popular in the 1980s, sweet and fruity alcoholic beverages like Mike's may strike some as unmanly.

Among men, 21 percent would not want to be seen holding a ready-to-drink flavored alcoholic beverage, compared with 11 percent of women, according to a poll by Mintel, a market research firm. Sweetened malt beverages are featured on Askmen.com's รข€œTop 10 Drinks Real Men Don't Order,รข€ a list that also includes fuzzy navels, appletinis and cosmopolitans.

Brian Platt, a creative director at Grey, said that while beer commercials often deliberately appeal to men - with sports celebrities and scantily clad women - the new Mike's ads aim to appeal to women as well.

รข€œWe have to walk a fine line and we want to be careful and not be uber-masculine,รข€ Mr. Platt said. รข€œSo we play it down the middle so that both men and women can relate.รข€

Critics say the soda-like flavors of brands like Mike's appeal to underage drinkers, and label the products alcopops. Among underage drinkers from 13 to 20, Mike's is the eighth most popular alcohol brand, with 10.8 percent reporting consuming it in the previous 30 days, according to a recent report by the Boston University School of Public Health and the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health.

A bill pending in the North Carolina Legislature would restrict the sale of flavored malt beverages to state-run liquor stores, which legislators say are more daunting to underage drinkers than convenience stores and supermarkets.

Mike's original products have 5 percent alcohol by volume, the same as beer brands including Budweiser, while more potent offerings including Mike's Harder Lemonade have 8 percent; other flavored malt brands including Blast by Colt 45 and Four Loko market varieties with 12 percent.

รข€œThe sweet taste and every imaginable flavor is out there to mask the flavor of alcohol and appeal to younger taste buds,รข€ said Michael J. Scippa, public affairs director of Alcohol Justice, an industry watchdog group. The group has urged municipalities and counties to support what it calls alcopop-free zones, where lawmakers ask convenience store and grocery store owners to voluntarily stop carrying the products.

Mr. Gajiwala, the marketer from the brand, said that its products are marketed only to legal drinkers.

รข€œWe take responsible marketing seriously in all stages of our marketing,รข€ Mr. Gajiwala said. รข€œWe are very open about what our products are and how we go to market with them, and take steps to see that they aren't marketed to underage consumers.รข€

A version of this article appeared in print on May 23, 2013, on page B6 of the New York edition with the headline: Mike's, a Flavored Alcohol Brand, Tries to Widen Its Appeal.

Changes in the Marketing of Men\'s Underwear

Less Ab, More Flab

Shift in Men's Briefs Ads: Eric Wilson discusses the de-sexing of men's underwear ads, including recent commercials featuring a less buff, more approachable man.

Five middle-aged men were seated in a clinical gray conference room to discuss the latest advertising campaign for 2(x)ist, an underwear label famous for plastering aggressive images of hyper-ripped, nearly naked men on bus shelters and phone kiosks just about everywhere.

A look from the Mack Weldon collection of men's underwear.

Among them were Joey Harary, the president of the Morรƒ©t Group, a company that acquired 2(x)ist in 1995 and is to skivvies what LVMH is to couture; the designer Jason Scarlatti; two marketing executives; and James LaForce, whose fashion public relations firm has been hired to take the label in a direction that is รข€œmore aloofรข€ and รข€œnot so intimidating.รข€

A video playing in the background showed behind-the-scenes moments from a recent photo shoot, where a lithe young man, Lasse Hansen, described his journey from serving in the Danish Navy to landing a big-time modeling career in New York City.

รข€œI like the quiet life,รข€ he said. He wears a robe in most of the scenes, his modesty intact.

รข€œWe describe it this way,รข€ said Mr. Scarlatti, a winsome, precisely scruffy designer who also works part-time as a comedian. รข€œWe are going for something a little more statuesque, and a little less steroid-y.รข€

Mr. LaForce interjected, รข€œWe are giving the models an identity, so they are not just a piece of meat.รข€

Vic Drabicky, the founder of January Digital, who is consulting on the company's online business, got to the point: รข€œWe are taking the focus off the crotch shots.รข€

It should be emphasized, right up front, that 2(x)ist is a company that has long held a strict รข€œno stuffingรข€ policy when it comes to advertisements. Only last October, the company staged a runway show of hot guys in their underwear, hosted and ogled by Jenny McCarthy.

Sex sells, you know, and nowhere is this truer than in the booming business of briefs, where the imagery has followed an ever-more-provocative and chiseled trajectory since Marky Mark dropped trou for Calvin Klein in 1992. Things have become so raunchy now that the marketing for a sizable niche of underwear brands bears a marked resemblance to gay pornography (see, or please don't if you are prudish, labels like Andrew Christian, Papi, Baskit, Rufskin and, for a very particular man, Nasty Pig).

At 2(x)ist, and elsewhere in the underwear market, there was a growing sentiment that the models were getting to be, well, too sexy, at least to be relatable to a new breed of fashion customer: the average heterosexual man.

Thus, the change in campaign direction, which shows models (still attractive, shirtless and depilated, mind you) in lifestyle situations like exercising on a beach, often turned slightly away from the camera. The company is also creating a series of online videos that show the products in a more artistic light, including the one with Mr. Hansen, and another using dancers from the Cedar Lake Contemporary Ballet.

The focus here, it should be noted, is more on the packaging than the package. And that is also the message coming from some new underwear brands, like MeUndies and Mack Weldon, that are hiring models of less conventional beauty. Reacting to what is perceived to be a case of abs fatigue among male shoppers, these companies are resisting the notion that a model has to look like Matthew Terry, the one from the Calvin Klein Super Bowl commercial, to move products off the shelves.

Flint and Tinder, another new collection taking an artisanal approach, rarely uses models in its marketing, which is more focused on the fact that the underwear is American made. รข€œYou don't need to see a picture of a half-naked man to get a feeling of how a product is going to work for you,รข€ said Jake Bronstein, its founder.

Who'd have guessed that a lot of men are uncomfortable with underwear shopping these days? รข€œThey don't want to see only those plucked-chicken models,รข€ said Michael Kleinmann, the editor of the blog The Underwear Expert. รข€œThey want models who are somewhat aspirational, and they want to look like the guy in the pictures, but every model can't be blond, hairless and perfect.รข€ The most common feedback Mr. Kleinmann has heard from readers recently is that they want to see more diversity, including guys with tattoos and guys over the age of 40.

WHETHER UNDERWEAR models are generally getting less sexy, though, depends on your definition of sexy.

รข€œI think a lot of these brands have segregated themselves a bit, and the models they pick are indicative of their targeted demographic,รข€ said Gregory Sovell, the creative director of the nearly decade-old label C-IN2, and before that the founder of 2(x)ist.

A version of this article appeared in print on May 23, 2013, on page E1 of the New York edition with the headline: Less Ab, More Flab.

Billy Crystal Returns to TV in FX Pilot

Billy Crystal Returns to TV in FX Pilot

The FX network announced on Wednesday that it was bringing the comedy star Billy Crystal back to television in a pilot for a new situation comedy.

If additional episodes of the show are produced, as is highly likely given Mr. Crystal's profile, they would be the first regular television work for Mr. Crystal since he was a cast member on รข€œSaturday Night Liveรข€ in 1984.

In the show, which is called รข€œThe Comedians,รข€ Mr. Crystal plays a once-great comic who tries to keep his career going by pairing up with a younger comic in a late-night sketch comedy show.

Larry Charles, well known as a writer-director with such credits as รข€œSeinfeld,รข€ รข€œCurb Your Enthusiasm,รข€ and the movie รข€œBorat,รข€ is one of the creators of the series, which is based on a show that originated in Sweden. Mr. Charles will also direct the pilot.

FX has recently split its programming genres into two separate channels, with one devoted to comedy. The network already gained a reputation for innovative comedy with shows like รข€œLouieรข€ and รข€œIt's Always Sunny in Philadelphia.รข€

A version of this article appeared in print on May 23, 2013, on page C3 of the New York edition with the headline: Billy Crystal Starring In Sitcom Pilot for FX.