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Polls Show Below-Average Post-Election Approval Bounce for Obama

Public opinion surveys conducted since President Obama won re-election show an improvement in his job approval ratings.

Compared to previous presidents, however, Mr. Obama's post-election approval bounce has been relatively meager. Most recent presidents - whether they were running for re-election or retiring and whether they won or lost - received a larger boost to their approval ratings after Election Day than Mr. Obama, according to an examination of polling by Gallup, which has been testing presidential job approval much longer than any other polling firm.

A comparison of the last Gallup poll conducted before each presidential election since 1952 to the first Gallup poll in the field entirely after the election shows that incumbent presidents have seen their net job approval (the percentage of people who approve minus the percentage that disapprove) jump by an average of six percentage points.

Mr. Obama's net job approval improved by only two percent age points right after the election, according to Gallup. Fifty-two percent of adults approved of Mr. Obama's performance in Gallup's surveys both immediately before and after the election, but the share of adults who disapproved dropped from 44 percent before to 42 percent after (those numbers largely match an average of all polls since Election Day).

A quick methodological note: Gallup conducted polls much less frequently before 1984. Often, its final pre-election poll was conducted weeks or sometimes months before the election. In addition, there are only 16 elections in the sample. Accordingly, treat the data over all and particularly before 1984 with caution.

In 13 of t he past 16 presidential elections, the incumbent has seen his job approval ratings improve. Only three presidents, all Democrats, have seen their numbers deteriorate: Harry Truman, Lyndon B. Johnson and Jimmy Carter.

The outcome of the election has made little difference. It seems that while everyone loves a winner, everyone loves a loser a bit more. The two largest post-election approval bounces belong to losing candidates: Gerald Ford in 1976 and George H. W. Bush in 1992. Mr. Bush, after failing to win a second term, saw his net job approval jump by 19 percentage points just after Election Day.

Losing candidates, including presidents who did not run but whose party lost, received a seven percentage point bounce, on average. In the eight instances where a president was re-elected or where his party kept the White House, the average post-election approval bounce was roughly five percentage points.

Mr. Obama, of course, has no more elections to worry about. But a president's approval rating is one indication of his political clout and can affect his ability to dictate the agenda in Washington.

As negotiations heat up between the Obama administration and Congress over how to resolve the looming fiscal crisis, for instance, Mr. Obama has decided to make his case outside the Beltway for raising tax rates on high-income earners, hoping to pressure Congress indirectly.

Mr. Obama has more political capital having won re-election, rather than negotiating a fiscal cliff resolution as a lame duck president. But his hand might have been even stronger had he received a more average post-election approval bounce.

Had his net job approval - now in the low 50s - improved on the order of Bill Clinton's in 2000 or George W. Bush's in 2004, it would be in the high 50s or approaching 60 percent, a level he has not reached since the summer of 2009, a few months after his inauguration.

But the era of large post-election ap proval bounces may be receding. In the four most recent elections, the bounce narrowed in each successive cycle. It is too soon to know if this is a real trend, but in an age with more hardened partisan lines and fewer true swing voters, there may be less potential for a post-election honeymoon.

The shift in Mr. Obama's net job approval is the second smallest - positive or negative - in 60 years, behind only Truman's one point decline in 1952.



Big Audience Tuned In to NBC for Thanksgiving Day Parade

NBC's telecast of the Macy's Thanksgiving Day Parade this year had its biggest audience since 2001, when the parade memorialized the victims of the Sept. 11 terrorist attacks two months earlier.

According to Nielsen ratings released on Friday, an average of 22.4 million viewers were watching NBC at any given time between 9 a.m. and noon on Thanksgiving. That's the highest average since 2001, when 23.1 million were watching.

The 86-year-old parade, a New York City tradition, has been broadcast for the last 50 years by NBC in partnership with Macy's. CBS's telecast of the parade, produced without the help of Macy's, had an average of 6.5 million viewers this year.

By a broader measure - one that counts anyone who watched the parade telecast for at least a moment - 43.2 million people tuned to NBC for the parade on Thanksgiving. The telecast was hosted by the “Today” show team of Matt Lauer, Savannah Guthrie and Al Roker. It started and ended with mentio ns of Hurricane Sandy, which devastated parts of New York weeks before Thanksgiving.

NBC also noted on Friday that the program that traditionally comes after the parade, “The National Dog Show Presented by Purina,” had its biggest average audience in nine years - 9.2 million viewers.

Brian Stelter writes about television and digital media. Follow @brianstelter on Twitter and facebook.com/brianstelter on Facebook.



Project to Give Advice on Advertising Finds a New Home

The Hindsight Career Project, an initiative that offers advice on how to get ahead in advertising, has found a new home.

The project was started in July by three industry executives; its centerpiece is a Web site that features video clips of industry executives, from both the creative and account management sides of the advertising industry, sharing anecdotes about their careers.

The founders of the project, along with the Art Directors Club in New York, are to announce this evening that the club will include the project's material with its own content offerings. The announcement is to be made at one of the club's regular events, “Butter: A Night of Pop Culture and Popcorn,” scheduled for 7 p.m. at the A.D.C. Gallery, 106 West 29th Street between Sixth and Seventh Avenues.

The Hindsight Career Project Web site will continue operations until the club's Web site is redesigned. At that time, which is expected to be in the next month, the videos will beco me available at adcglobal.org.

Mat Zucker - a founder of the Hindsight Career Project, along with David Gaddie and Andrea Leminske - will stay on, as creative director, working with the content and communications team of the club. Mr. Zucker has held senior creative posts at agencies like Agency.com, OgilvyOne and R/GA.

Stuart Elliott has been the advertising columnist at The New York Times since 1991. Follow @stuartenyt on Twitter and sign up for In Advertising, his weekly e-mail newsletter.



\'Good Morning America\' Notches First Sweeps Win Over \'Today\'

ABC's “Good Morning America” has won its first television sweeps month in nearly 20 years, reflecting its newfound status as America's No. 1 morning show.

Nielsen ratings released on Friday showed that “G.M.A.” averaged 5.31 million viewers in November, 466,000 more than NBC's “Today” show. The race was much closer among the 25- to 54-year-olds whom both shows covet: in that category, “G.M.A.” had 28,000 more viewers than “Today.”

“G.M.A.” put an end to the “Today” show's 16-year weekly winning streak among total viewers in April, and its streak among 25- to 54-year-olds in July. But November is the first so-called sweeps month that “G.M.A.” has, for lack of a better word, swept.

The sweeps months (February, May, July, November) are relics of an earlier television age, when collecting detailed ratings all the time was too expensive. But they still carry outsize influence on programming and advertising decisions. (By Nielsen 's definition, November started on Oct. 25 and ended on Nov. 21.)

ABC said in a news release on Friday that “G.M.A.” had not won any sweeps month in the 25- to 54-year-old demographic since July 1994.

What now? Seemingly, the network's next goal for “G.M.A.” would be to win an entire television season. Nevertheless, executives at the show insist that they don't look that far ahead.

The competition between “G.M.A.” and “Today” remains fierce, as shown by the victory by “Today” in the 25- to 54-year-old group last week. The margin of victory was slight - 29,000 - and the week was unusual because of the Thanksgiving holiday. (The two shows only three of the shows' five weekday broadcasts were  included in the ratings totals.) Nonetheless, the win validates NBC's argument that “Today” is recovering from the ratings weakness it showed earlier this year.

But “G.M.A.” is on track to win again this week. On Wednesday, the show had its single biggest margin of victory over “Today” to date, 1.3 million viewers, largely because of tie-ins with “Dancing With the Stars,” which finished its season the night before. The winners and the runners-up of the dancing competition were interviewed on “G.M.A.”

Earlier this month, NBC announced a producer change at the “Today” show. Don Nash will be the executive producer effective on Monday, succeeding Jim Bell, who has held that job for seven years and is moving full time to NBC Sports. Alexandra Wallace, an NBC News executive, will be the executive in charge of the show.

Brian Stelter writes about television and digital media. Follow @brianstelter on Twitter and facebook.com/brianstelter on Facebook.



TBS and DumbDumb Sign Subaru to Comedy Video Deal

The actors (from left to right) Jonathan Banks, Christopher Masterson and Brandon Johnson are the stars of The actors (from left to right) Jonathan Banks, Christopher Masterson and Brandon Johnson are the stars of “Call It a Wash, a comedy video sponsored by Subaru that is the first fruits of a collaboration between TBS and the company DumbDumb.

An innovative effort in the realm of sponsored comedy videos - yucks for bucks, in industry parlance - has found its initial sponsor.

Subaru of America is the first marketer to sign up to work with the team of TBS and DumbDumb, which was formed in May to produce sponsored comedy videos to run online, on Web sites like tbs.com, as well as on related TBS mobile, app and social properties.

A video for Subaru, “Call It a Wash,” features two familiar television faces, Christopher Masterson of “Malcolm in the Middle” and Jonathan Banks of “Breaking Bad” and “Wiseguy.”

Another star of the video is the 2013 Subaru XV Crosstrek, which is central to the plot. That is because the video is an example of what is known as branded entertainment, in which products and brands become intrinsic aspects of the plots of videos, television shows and movies.

Mr. Masterson plays the owner of the 2013 Subaru and the future son-in-law of the character played by Mr. Banks. Brandon Johnson plays a worker at a car wash, which is the setting for an aggressive round of one-upmanship between the relatives-to-be.

The agreement between TBS, part of the Turn er Broadcasting System unit of Time Warner, and DumbDumb was part of the “upfront” presentation by TBS before the start of the 2012-13 television season. The financial terms of the deal with Subaru of America, part of Fuji Heavy Industries, are not being disclosed.

DumbDumb is a company that specializes in creating and producing humorous Web video clips for advertisers. It was founded by the comic actors Will Arnett and Jason Bateman in partnership with Electus, the multimedia studio led by Ben Silverman.

In addition to appearing on tbs.com, “Call It a Wash” can also be seen on the TBS mobile and tablet apps, the TBS mobile Web site and the TBS YouTube channel. TBS will promote “Call It a Wash” on its cable channel during “The Big Bang Theory” and on sibling Web sites like teamcoco.com and adultswim.com.

The video will also be featured on the Facebook fan page of Subaru of America.

Stuart Elliott has been the adve rtising columnist at The New York Times since 1991. Follow @stuartenyt on Twitter and sign up for In Advertising, his weekly e-mail newsletter.



The Breakfast Meeting: Zucker to Run CNN, and a Late-Night Sports Crooner

CNN announced on Thursday that the rumors were true, and that Jeff Zucker, the former chief executive of NBC, would be its new leader, Bill Carter and Brian Stelter report. In an interview, Mr. Zucker, who said he first began his discussions with the network around Labor Day, said he would focus on finding a consistent audience when there wasn't breaking news. “CNN has to find the right programming that exists in between the 25 nights a year when it is most relevant,” he said. “Beyond the fact that we are committed to news and journalism, everything else is open for discussion.”

The Leveson inquiry issued its report on Thursday on press ethics in Britain, a mammoth document that offered politicians and press barons alike a framework to impose standards on newspapers, John F. Burns and Alan Cowell write. After sifting through a series of abuses of power by the British press - culminating in the phone hacking carried out, notoriously, by The News of the World, formerly part of Rupert Murdoch's media empire - the report advocated a new form of independent self-regulation for the newspaper industry. The question for Parliament to consider was whether to pass statutes backing up this system, as the Leveson reported proposed, or count on the industry to create on its own independent system to replace the current, discredited Press Complaints Commission.

  • The report also weighed in on the power Mr. Murdoch exerted within the British political system. It specifically rejected the suggestion that Mr. Cameron and Mr. Murdoch struck a “deal” to exchange support for Mr. Cameron's Conservatives during the 2010 elections in return for policies favoring the Murdoch empire. Rather, the report said: “Sometimes the greatest power is exercised without having to ask. Just as Mr. Murdoch's editors knew the basic ground rules, so did the politicians. The language of trades and deals is far too crude in this context. In their discussio ns with him, politicians knew that the prize was personal and political support in his mass-circulation newspapers.”

The Internet in Syria was cut off on Thursday, Anne Bernard and Hala Droubi reported, perhaps a sign that the government would be escalating its response to the rebels, who have been making gains recently. The move, along with the closing of Damascus International airport, adds to the isolation of Syria, as violent fighting threatens to turn even more violent. Both sides have used the Internet to communicate to the outside world.

  • Despite the Internet shutdown in Syria, many of the government's sites were still accessible on Thursday because they were hosted in foreign countries, including the United States, Amy Chozick writes. After being contacted, however, these host companies took down the sites, including one for SANA, the official Syrian news agency. An executive order prohibits American companies from providing Web hosting to Syr ia without a license from the Treasury Department.

Barnes & Noble, the largest conventional bookstore, reported a modest profit on Thursday, but growth in digital content revenue slowed in the face of competition from Amazon and Google, The Associated Press reported. Revenue from its Nook tablets fell in the quarter that ended Oct. 27, the company said, because of lower average selling prices, and digital content revenue grew 38 percent, down from a 46 increase the quarter before.

Steve Somers, the overnight host of the sports radio station WFAN, tends to an odd crowd of regulars who boast, bemoan and otherwise obsess about the local sports teams, Charles McGrath writes. Dressed like an aging beatnik, and stealing time for smoke breaks, Mr. Somers commands a following with his wit, laid-back approach and a voice that is “thin and high-pitched,” Mr. McGrath observes, “the voice of a crooner more than a sportscaster.” Mr. Somers says: “I don't think I have a great voice. I don't know what it's good for except yapping. I talk and talk and say nothing, and yet I make a living.”

 



Esquire in New Venture With Digital Publisher

Esquire magazine announced on Friday a partnership with Byliner, a digital publishing start-up, that will have three distinct components accessible to readers through e-books: collections of short fiction by undiscovered authors, nonfiction works in the 15,000- to 30,000-word range, and monthly collections of the best articles from Esquire's 80-year history along thematic lines like sports, war, politics and fiction.

David Granger, Esquire's editor in chief, said the initiative was a way to use the digital medium to create space for content that the magazine can no longer carry in its printed pages.

“Right now we publish 11 monthly issues with 1,200 editorial pages annually,” he said. “It is not enough pages for us to do all the ideas we have or support fiction the way we would like. This new partnership allows us to take what we are known for and do it on a much broader scale.”

The first collection of original short fiction, titled “The Esquire Four,” will be published online at Byline.com on Friday and will be available for purchase through regular e-book retailers. The collection includes four authors, including Matt Sumell, a recent recipient of a master's of fine arts who is described by Esquire as having written about men in their 20s who think like arrested adolescents. One of Mr. Sumell's stories will also appear in Esquire's January issue with a notice telling readers where they can purchase the full book.

If the collection does well, another will appear in six months. The authors will be chosen by Esquire and Byliner editors jointly, and the price of the e-books will be $2.99.

Beginning in 2013, to celebrate Esquire's 80th anniversary, the partnership will begin publishing the greatest-hits anthologies, offering eight to 10 pieces every month from January to October. The first organizing theme will be Great Men.

Nonfiction will also be commissioned through the partnership, with each si de splitting the cost of the author's advance. Some of the nonfiction works might appear in Esquire as well.