âWeâre ready for Nemo,â the Twitter account for the New York City mayor Michael Bloomberg wrote on Thursday before listing all the tools at the cityâs disposal for the blizzard that is expected to form on Friday.
Wait â" Nemo
Yes, The Weather Channelâs new names for winter storms are catching on, much to the chagrin of the National Weather Service, which has advised its forecasters not to follow the channelâs lead. But some airlines, governorsâ offices and media outlets are all playing along, publishing advisories with the Nemo name.
Seriously, though. Nemo
So far this winter weather season, The Weather Channel has bestowed storms with names like Athena, Caesar, Freyr, Iago, and Kahn. This one â" bringing to mind the adorable orange fishie in the Disney/Pixar film âFinding Nemoâ â" is the funniest yet. The jokes flew on Thursday as fast as the snow is forecast to fall. âThey have named this new Norâeaster Nemo. I am not looking for it,â wrote the actor an comedian Albert Brooks on Twitter.
âNemoâ â" if we can call it that, for the purposes of this article â" was trending on Twitter by Thursday morning. Itâs a rather incongruous name, given that the impending blizzard is likely to be the biggest such storm that the Northeast has seen in several years. But âJawsâ isnât a possibility; The Weather Channel isnât weighing a name change. The winter storm names were all announced last November and are assigned in alphabetical order.
Besides, âNemo is a Latin word,â explained Bryan Norcross, the channel meteorologist who helped conceive the storm-naming last year. The word means âno oneâ or âno man.â He said that, not âFinding Nemo,â was the inspiration for the name.
Captain Nemo, the famous Jules Verne character from âTwenty Thousand Leagues Under the Sea,â also came up when the channel was bra! instorming. âCaptain Nemo was a pretty tough, fierce guy,â Mr. Norcross said.
Many reporters and weather experts continue to roll their eyes at the channelâs storm-naming, just as they did when it was announced last November. Itâs widely viewed as a marketing ploy, even though some skeptics admit that the names help raise awareness about storms. On Thursday, a National Weather Service spokesman reiterated, âWe never have, nor do we have any plans to consider naming winter storms.â
Mr. Norcross, for his part, said âthe names are working well.â
âWe expected that some people would pick it up because thereâs a common sense aspect to this,â he said, adding that âin Europe theyâve been naming storms for over fifty years.â
This blizzard is the 14th named storm by the channel. âWeâre a little ahead of our expectations,â Mr. Norcross said. âThere have been a number of intense but fairly short-lived storms this year, unlike last year where we figure we wouldhave only named about seven. Each season is different.â
He mentioned another common-sensical reason for the names: âThe fact is that Twitter needs a hashtag.â
For the record, then, the channelâs next names are Orko, Plato and Q.