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Election of a Pope Tests Betting Markets

Intrade may have shut down, but the election of a pope still offers a good chance to study the predictive value of betting odds. Eight years ago, when Cardinal Joseph Ratzinger ascended to St. Peter’s throne, the oddsmakers looked prescient: he was the favorite, or a co-favorite, in several places. Thirty-five years ago, the bookies - and, by extension, the wisdom of crowds - did much less well: Cardinal Karol Jozef Wojtyła, soon to become Pope John Paul II, was nowhere among the favorites.

This time, the favorite is Angelo Scola, the archbishop of Milan, as he was when we last checked in with the betting markets on March 4. A 71-year-old Italian with anintellectual bent, Cardinal Scola has a chance of between 25 percent and 33 percent of being elected, according to various oddsmakers.

But after Cardinal Scola the oddsmakers’ choices have shifted a bit. Cardinal Odilo Pedro Scherer, of Brazil, who was in ninth place with just 6 percent odds a week ago, is now just behind Scola, with a 22 percent chance, based on the odds at Paddy Power on Tuesday night.

Then comes Cardinal Peter Turkson, of Ghana, with a 15 percent chance; Cardinal Marc Ouellet, of Canada, at 11 percent; Cardinal Sean O’Malley, of the United States, at 9 percent; Cardinal Tarcisio Bertone, of Italy, at 7 percent; and Cardinal Christoph von Schönborn, of Austria, at 7 percent. Oddschecker.com has a fuller list - updated frequently - with even longe! r shots, although it lists the odds as betting lines rather than as percentages. (The odds also add up to more than 100 percent, so it is probably reducing each of the above odds a bit.)

There are no polls of the 115 cardinals who will be making the decision - at least no public polls - and no are other variables, like economic growth, with a clear record of predicting the winner. So everyone following the conclave, from mildly interested observers to bettors to observant Catholics, is left to piece together fragments of information, much of it of dubious quality.

“What public info is there to aggregate” asks Justin Wolfers, an economist at the University of Michigan, who has studied prediction markets. Even the odds on Oscars winners seem likely to be more accurate, he added: “It’s both a larger set of voters -large enough that they aren’t voting strategically - and the info they are using is very public.While we’ve seen the best movies, few of us have read the writings, or attended the sermons, of the various cardinals.”

But if the papal odds are less reliable than the odds on, say, sporting events - which have a very good overall record - they still may be the most useful publicly available predictions. As this blog has noted in the past, pundits and high-profile experts generally have an abysmal record with forecasts. Louis Menand, writing in The New Yorker in 2005, summarized some of t! he resear! ch, much of it by the psychologist Philip Tetlock. “People who make prediction their business â€" people who appear as experts on television, get quoted in newspaper articles, advise governments and businesses, and participate in punditry roundtables â€" are no better than the rest of us,” Mr. Menand wrote.

The last two papal elections are good examples. Shortly before the 2005 conclave, CNN.com wrote:

Betting firms and local media are backing Cardinal Joseph Ratzinger of Germany, who gave John Paul’s funeral oration, but history advises punters to beware of favored candidates.

At lunchtime Tuesday after three ballots to pick the next pontiff, Ratzinger remained favorite on two out of the three online betting boards, with Intertops giving him the shortest odds at 5/2.

Ratzinger was a 11/2 second favorite for Dublin, Ireland-based Paddy Power and 9/2 favorite at Britain’s William Hill. Nigera’s Francis Arinze led with Paddy Power on 7/2.

French cardinal Jean-Marie Lustiger was third for Paddy Power (6/1) and also for William Hill (11/2) who put Arize second at 5/1.

Making up the top six in all three lists were 78-year-old Italian Carlo Maria Martini; his successor as the archbishop of Milan, Dionigi Tettamanzi and Claudio Hummes of Brazil.

Experts, though, seemed less solidly behind Cardinal Ratzinger. On the one hand, Laurie Goodstein and Ian Fisher of The Times called him the “central figure” entering the conclave, with more initial support than anyone else. On the other hand, the writer Michael Brendan Dougherty said on Twitter on Tuesday morning, “Although he seemed obvious after the fact, very few Vatican watchers gave Ratzinger a shot.”

In 1978, neither experts nor oddsmakers foresaw the outcome. From the Aug. 11, 1978, edition of The Catholic Herald:

Ladbrokes opened the book on the election of the new Pope naming Cardinal Pignedoli favourite at 5-2. Cardinals Baggio and Poletti were joint second favourites at 7-2 with Cardinal Benelli fourth at 4-1. Also strongly fancied were Cardinal Willebrands at 8-1 and Cardinal Koenig at 16-1. Cardinal Hume was quoted at 25-1. The longest odds quoted were 33-1 [for] Cardinal Suenens.

In fact, Cardinal Wojtyła, archbishop of Krakow, won on the eighth ballot.

This time, the experts and oddsmakers seem to agree that Cardinal Scola is the favorite, but they don’t agree on all of the second-tier favorites. A survey of Vatican watchers by YouTrend listed Cardinal Timothy Dolan of the United States as the second most likely ope, followed by Cardinals Ouellet, Scherer and O’Malley. Cardinal Luis Tagle, of the Philippines, was sixth. A couple of the oddsmakers’ favorites, including Cardinals Turkson and Bertone, do not appear on the YouTrend list.

To be sure, experts aren’t always less wise than crowds. A few Supreme Court experts did a better job forecasting last summer’s health care decision than prediction markets did, and their success did not appear to be merely a matter of chance. Those experts managed to read some of the signs around the court in the weeks leading up the decision. The odds on the prediction market, by contrast, did not react to the signs at all.

Similarly, during the 2012 election, poll analysts arguably did a better job t! han prediction markets or oddsmakers.

A conclave is precisely the sort of event that can play to experts’ strengths. As with the health care decision, experts have the potential to collect useful information that isn’t available to the public. Of course, having the potential to do something and actually doing it are two different things.



J.R. Ewing Funeral Brings Season-High Ratings to ‘Dallas’

The farewell to J.R. Ewing pulled back some lost fans to “Dallas” on TNT on Monday night, lifting the drama to its best overall audience of its second season.

With the funeral of the famous character a centerpiece of the episode, “Dallas” attracted 3.6 million viewers, well above this season’s average of 2.6 million. It was also 28 percent higher than the 2.8 million who watched the show last week, the last episode in which Larry Hagman played J.R. (Mr. Hagman died last November.)

That turned into another “Who Shot J.R.” plotline, as an unseen assailant shot the roguishly corrupt Texas oilman - this time fatally. The last time the show had someone shoot J.R. it was in the soap’s heyday on CBS, and it set up one of the most-watched plot resolutions in television history â€" an estimated 83 million viewers tuned in.

<>The new version of “Dallas” is performing much more modestly, with ratings down sharply this season from its first on TNT last year. But the farewell to J.R. did stir up some of the old embers.

Among viewers between the ages of 18 and 49, a crucial group for advertising sales, the episode attracted 1.1 million viewers, up from just 892,000 last week. Those are not “Walking Dead” numbers (the AMC drama attracted 8.2 million viewers in that age group for its episode Sunday night), but TNT will surely take the uptick as it looks for reasons to renew the series for a third season.



Fall Season Brings Shift in TV Ratings Race

The fall television season continues to generate big shifts in the ratings, with cable shows still dominating over most network offerings on Sunday nights and Fox overtaking a flagging NBC for the season.

NBC was No. 1 throughout the fall in the category it sells to most advertisers â€" viewers between the ages of 18 and 49. CBS, riding the Super Bowl, quickly surpassed NBC in February, and now Fox has cruised by the peacock network, too.

Even though its once dominant “American Idol” continues to erode, Fox has put together enough of a winter season â€" with the addition of the solid new drama performer “The Following” â€" to pass NBC. As of last week, Fox is now averaging a 2.6 rating in that 18-49 group, ahead of NBC’s 2.5. Last week, NBC was still ahead by one-tenth.

CBS is well ahead with a 3.1 rating. ABC, the only network that cannot rely on big sports numbers to push its ratings, is in last place for the season with a 2.3 rating. (Virtually all the sports its parent, Disey, owns rights to, including the N.F.L. and N.C.A.A. football, are on ESPN.)

ABC did, however, get positive ratings news this week from its venerable reality series “The Bachelor.”

This season’s “Bachelor” finale hit a 3.3 rating Monday night, up from a 2.8 for the previous season. And its follow-up special, “After the Final Rose,” did even better, scoring a 3.8 rating, up from a 3.3 last year. The three-hour block was easily the best performer on television Monday night.

ABC is looking to ride the apparent popularity of this bachelor, Sean Lowe, to further ratings improvement. He has been cast on the next edition of “Dancing with the Stars,” which starts Monday.

The network also hopes to put the future wedding of Mr. Lowe and his rose choice, Catherine, in prime time, as soon as possible. (The couple announced on the special Monday night that they would sacrifice their privacy for a TV wedding spectacular.)

Soon mig! ht mean within this season, and give ABC a chance to catch NBC for third place (though that is still unlikely); but it would also give ABC the chance to televise the event before the relationship sours, as virtually all the “Bachelor” relationships have.

No matter what happens with Mr. Lowe, dancing or getting married, his block of programming is unlikely to reach the heights now routinely attained by “The Walking Dead” on AMC on Sundays. Once again, that show dwarfed all network competition this past week, scoring a 5.7 rating in the 18-49 group, with 11.46 million viewers.

Only “60 Minutes” on CBS had more viewers Sunday night, with 11.58 million. But cable has another blockbuster on Sundays: the second episode of “The Bible” on The History Channel came in third, with 10.82 million viewers.

That was down from 13.1 million for the show’s premiere, but still represents a huge number for cable. “The Bible” also scored a 2.5 rating among the 18-49 group, which was beate only by “Family Guy” on Fox with a 2.7 rating.



Fall Season Brings Shift in TV Ratings Race

The fall television season continues to generate big shifts in the ratings, with cable shows still dominating over most network offerings on Sunday nights and Fox overtaking a flagging NBC for the season.

NBC was No. 1 throughout the fall in the category it sells to most advertisers â€" viewers between the ages of 18 and 49. CBS, riding the Super Bowl, quickly surpassed NBC in February, and now Fox has cruised by the peacock network, too.

Even though its once dominant “American Idol” continues to erode, Fox has put together enough of a winter season â€" with the addition of the solid new drama performer “The Following” â€" to pass NBC. As of last week, Fox is now averaging a 2.6 rating in that 18-49 group, ahead of NBC’s 2.5. Last week, NBC was still ahead by one-tenth.

CBS is well ahead with a 3.1 rating. ABC, the only network that cannot rely on big sports numbers to push its ratings, is in last place for the season with a 2.3 rating. (Virtually all the sports its parent, Disey, owns rights to, including the N.F.L. and N.C.A.A. football, are on ESPN.)

ABC did, however, get positive ratings news this week from its venerable reality series “The Bachelor.”

This season’s “Bachelor” finale hit a 3.3 rating Monday night, up from a 2.8 for the previous season. And its follow-up special, “After the Final Rose,” did even better, scoring a 3.8 rating, up from a 3.3 last year. The three-hour block was easily the best performer on television Monday night.

ABC is looking to ride the apparent popularity of this bachelor, Sean Lowe, to further ratings improvement. He has been cast on the next edition of “Dancing with the Stars,” which starts Monday.

The network also hopes to put the future wedding of Mr. Lowe and his rose choice, Catherine, in prime time, as soon as possible. (The couple announced on the special Monday night that they would sacrifice their privacy for a TV wedding spectacular.)

Soon mig! ht mean within this season, and give ABC a chance to catch NBC for third place (though that is still unlikely); but it would also give ABC the chance to televise the event before the relationship sours, as virtually all the “Bachelor” relationships have.

No matter what happens with Mr. Lowe, dancing or getting married, his block of programming is unlikely to reach the heights now routinely attained by “The Walking Dead” on AMC on Sundays. Once again, that show dwarfed all network competition this past week, scoring a 5.7 rating in the 18-49 group, with 11.46 million viewers.

Only “60 Minutes” on CBS had more viewers Sunday night, with 11.58 million. But cable has another blockbuster on Sundays: the second episode of “The Bible” on The History Channel came in third, with 10.82 million viewers.

That was down from 13.1 million for the show’s premiere, but still represents a huge number for cable. “The Bible” also scored a 2.5 rating among the 18-49 group, which was beate only by “Family Guy” on Fox with a 2.7 rating.



The Breakfast Meeting: Regulating Mexico’s Telecom Industry and Fox’s Push for College Sports

Mexico’s president, Enrique Peña Nieto, and other political leaders presented an overhaul of laws regulating the country’s telecommunications industry, the most comprehensive effort yet to control television and telephone companies there, Elisabeth Malkin writes. If passed, the rules would give regulators the ability to require a company with control of a majority of the Mexican market to divest some assets or submit to special rules to prevent it from abusing its market dominance. Companies like Carlos Slim Helú’s América Móvil, which controls more than 70 percent of Mexico’s phone and Internet lines, and dominant broadcasters Televisa and TV Azteca could be reined in if the rules make it through a series of legislative hurdles that await.

Fox Sports 1, the all-sports cable channel coming this summer, will have epic levels of boola-boola in its bloodstrea, much like rival ESPN, Richard Sandomir reports. The network’s college roster features the new Big East conference, the Big 12, the Pacific-12 and Conference USA. Fox also owns 51 percent of the Big Ten Network, broadcasts the Big Ten football championship game and alternates the Pac-12 football title game with ESPN. It spent at least $500 million for the rights to broadcast the new Big East, a basketball-only conference formed by seven Catholic colleges, for 12 years. ESPN will pay about $20 million annually to carry the old Big East conference, which will feature Connecticut, Cincinnati, Temple, South Florida, Navy (in football only) and new teams from the South.

Lowe’s, the home improvement retailer, is beginning an ad campaign based on multiple platforms, Jane L. Levere writes. The ads include a 60-second spot that began running on Monday featuring a family moving into a new home, improving it and inspiring neighbors to do the same; an ad targeting men that will appear during the N.C.A.A. basketball tournament that likens home improvement to a sport; and 15-second TV spots that will run in different parts of the country based on different weather conditions as spring advances. Digital commercials will be determined by the weather â€" one ad begins by saying Sunday’s forecast is sunny and 68 degrees, then continues “It’s a beautiful day outside. Now’s the time to clean up your yard.” Lowe’s executives hope the campaign will help them gain ground on Home Depot.

The Unicef Tap Project is relying on social media and celebrities to raise money for clean water for children, Jane L. Levere reports. Th agency Droga5 has created a Facebook app that lets users make a $5 donation, using PayPal or a text message, and then turn on their own tap, which allows them to send water to two friends who are then able to donate. The campaign began last week and will be heavily promoted through March, especially by celebrities like Angie Harmon, Alyssa Milano, Marcus Samuelsson and Nas, who will start their own water networks or promote the effort on Twitter. Ryutaro Mizuno, managing director of research and marketing for the U.S. Fund for Unicef, said the campaign hoped to raise $1 million.

Chris Suellentrop asks Shigeru Miyamoto, Nintendo’s pioneering video game designer, about the industry’s direction and the disappointing sales of Nintendo’s newest console, the Wii U, in an interview.