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Why College Money Is the Best Baby Gift

By RON LIEBER

This week's Your Money column about the ins and outs of giving money as a gift to someone's 529 college savings account wasn't meant to be an etiquette lesson. But I do think giving money is totally defensible, even if it means pushing the parents to open a 529 or other savings account to use the gift.

Sure, toys are nice and clothes are useful until babies outgrow them in a few months. But many parents can afford the basics. All but a few families could use a head start on saving up the six-figure sum that will probably be necessary to send the child to college one day.

Have you given college money to a newborn? How did it go over with the parents?