A new digital entertainment service called M-Go is expected on Wednesday to announce agreements with five of Hollywood's six major movie studios that will allow M-Go to stream or rent movies as soon as they are released on DVD or Blu-ray.
The agreements â€" covering every big studio except Disney and its Marvel and Pixar units - will begin later this year, when M-Go makes its debut to consumers with a national advertising campaign. The service aims to compete in the crowded digital media arena by making it easier for consumers to watch movies and TV shows across various devices.
“Consumers don't want industry explanations about who owns what rights and which r elease window we're in this week,†said John Batter, the start-up's chief executive. “Just make it happen is their message, and it's what we are focused on.â€
M-Go's interface will be preloaded on a variety of devices, ranging from Samsung's 2012 Smart TVs, Blu-ray players and tablets; Vizio electronics; and Intel Ultrabooks. M-Go, backed with funding from DreamWorks Animation and Technicolor, will be compatible with Android, iOS and Windows operating systems.
“We believe that M-Go will help consumers future-proof their media investments with a buy-once, share-anywhere value,†David Bishop, president of Sony Pictures Home Entertainment, said in a statement. The goal, Mr. Bishop added, is for M-Go to “accelerate digital ownership.â€
Brooks Barnes writes about Hollywood with an emphasis on Disney. Follow @brooksbarnesnyt on Twitter.
