The Hindsight Career Project, an initiative that offers advice on how to get ahead in advertising, has found a new home.
The project was started in July by three industry executives; its centerpiece is a Web site that features video clips of industry executives, from both the creative and account management sides of the advertising industry, sharing anecdotes about their careers.
The founders of the project, along with the Art Directors Club in New York, are to announce this evening that the club will include the project's material with its own content offerings. The announcement is to be made at one of the club's regular events, “Butter: A Night of Pop Culture and Popcorn,†scheduled for 7 p.m. at the A.D.C. Gallery, 106 West 29th Street between Sixth and Seventh Avenues.
The Hindsight Career Project Web site will continue operations until the club's Web site is redesigned. At that time, which is expected to be in the next month, the videos will beco me available at adcglobal.org.
Mat Zucker - a founder of the Hindsight Career Project, along with David Gaddie and Andrea Leminske - will stay on, as creative director, working with the content and communications team of the club. Mr. Zucker has held senior creative posts at agencies like Agency.com, OgilvyOne and R/GA.
Stuart Elliott has been the advertising columnist at The New York Times since 1991. Follow @stuartenyt on Twitter and sign up for In Advertising, his weekly e-mail newsletter.
