EverydayHealth.com is adding a familiar face to its roster of medical contributors. On Thursday, the company will announce that Dr. Sanjay Gupta, the chief medical correspondent for CNN and a contributor to “60 Minutes,†will join the site.
Dr. Gupta will contribute articles and videos with a consumer focus for Everyday Health and will also contribute content to the medical professionals’ site, MedPage Today.
“Everyday Health has a very strong and deep bench when it comes to editorial,†Dr. Gupta said. “My strength is in translating some of this stuff into very accessible information for both physicians and consumers.â€
For MedPage Today, Dr. Gupta will create The Gupta Guide, which he described as “a digest of what’s happening in the world of medicine and science all over the world on a daily basis.â€
Hiring Dr. Gupta was “an easy call†for the company, said Paul Slavin, the company’s chief operating officer, because of Dr. Gupta’s “brand, stature and cpabilities.â€
“What we’re really looking for is for a combination of Dr. Gupta and Dr. Dad,†Mr. Slavin said, adding that Dr. Gupta would provide information to consumers like whether to give children a flu shot and whether the Mediterranean diet is as virtuous as it sounds.
Other areas Dr. Gupta said he would like to focus on include neurodegenerative disorders like Parkinson’s disease and Alzheimer’s disease.
Tanzina Vega writes about advertising and digital media. Follow @tanzinavega on Twitter.
