Big Opening for âIron Man 3â in China
LOS ANGELESâ" âIron Man 3â has reasserted Hollywoodâs place in China, at least for the moment. Hollywood.com, citing a report from China, said the first dayâs take on Wednesday for Marvel Entertainmentâs action film was almost $21 million, beating the previous one-day record set by âTransformers: Dark of the Moonâ in 2011.
For much of the last year, domestic Chinese films have been overshadowing those from American studios in China, and some observers had speculated that âSo Young,â a Chinese romance, might challenge American-made blockbusters for primacy with moviegoers in a head-to-head showdown. In the end, Chinese officials did some last-minute juggling of dates that kept the films from opening in direct competition. âSo Youngâ opened earlier, and did well, with an opening-weekend take of about $22 million at the box-office.
But âIron Man 3,â which has been heavily promoted and includes scenes shot especially for the Chinese market, is poised to do much bigger business, with well over $300 million in worldwide ticket sales before its opening in the United States on Friday.