News From the Advertising Industry

Accounts

¶Audi of America, Herndon, Va., part of Volkswagen, selected Huge, Brooklyn, part of the Interpublic Group of Companies, to handle its social media account. Spending was not disclosed. AKQA, part of WPP, remains the lead digital agency for the Audi brand. Audi also works with other agencies for assignments like advertising, media services and public relations.

People

¶Paul Renner joined Kirshenbaum Bond Senecal & Partners, New York, part of MDC Partners, in a new post, as executive creative director leading the creative efforts on the agency’s BMW account. He had been creative lead at another MDC agency in New York, Anomaly, working on ads for Budweiser beer.

Miscellany

¶The former soccer star Pelé was signed to serve as a “brand ambassador” for Volkswagen during the 2014 World Cup and the 2016 Summer Olympics, both of which will be held in his native Brazil. Financial terms were not disclosed. MediaCom Sport, part of the MediaCom division of GroupM, owned by WPP, helped to negotiate the agreement, along with Legends 10, the agency that represents Pelé.

¶Fjord, London, a design consultancy, agreed to be acquired by Accenture, New York. Financial terms were not disclosed.