Q. and A. With Stuart Elliott

Stuart Elliott, the advertising columnist, answers questions from readers each week. Questions can be sent to stuarte@nytimes.com.

Q. Is the bearded guy who ends every Men’s Wearhouse ad with the line “You’re going to like the way you look â€" I guarantee it” an actor who was chosen for the furry, reassuring tone of his voice, or is he actually connected corporately to the outfit?

A. The guy, dear reader, is George A. Zimmer, who helped found the Men’s Wearhouse clothing chain in 1973 and is now its executive chairman. He is one of many “spokes-C.E.O.s,” senior executives at companies who take part in marketing efforts aimed at the public; others include Frank and Jim Perdue, of Perdue Farms; James Dyson, of Dyson; Lee A. Iacocca, of Chrysler; Victor Kiam, of Remington shavers; August A. Busch III and August A. Busch IV, of Anheuser-Busch; R. David Thomas, ) of Wendy’s; Charles Schwab, of the Charles Schwab Corporation; and Frank Borman, of Eastern Air Lines.

In 2010, Men’s Wearhouse tried to cast Mr. Zimmer in a different role in its commercials, replacing his usual line with remarks like this: “There’s a place men belong. That place is Men’s Wearhouse. I guarantee it.” But those changes did not last long.

Q. Greetings from San Francisco. Thought I’d add a footnote to your item about the Hyundai Sonata driving the wrong way on the San Francisco-Oakland Bay Bridge. In the film “The Graduate,” Dustin Hoffman’s character, Benjamin Braddock, also drives the wrong way as he heads back to Berkeley.

A. Thanks, dear reader, for sharing your wrong-way anecdote. You wouldn’t by any chance be an aviator named Douglas Corrigan?