News From the Advertising Industry

Accounts

â–  Kendall-Jackson Vineyard Estates, Santa Rosa, Calif., named Heat, San Francisco, as agency of record for Kendall-Jackson wine. Billings were not disclosed. The account had previously been handled by GlobalWorks, New York.

â–  Special Olympics, Washington, named Y&R, part of the Young & Rubicam Group division of WPP, as its first global agency of record. The account will be led from the Y&R New York office. Spending has not been determined. Plans call for a campaign to be introduced early in 2014 that will include television, print, digital media, social media and events.

■ Just Born Confections, Bethlehem, Pa., expanded its relationship with the Terri & Sandy Solution, New York, by naming the agency as the advertising agency of record for the Goldenberg’s Peanut Chews brand, sold by the Goldenberg Candy Company unit of Just Born. Billings were not disclosed. Terri & Sandy also creates campaigns for the Peeps candies sold by Just Born.

People

■ Daniel Diez joined R/GA, New York, part of the Interpublic Group of Companies, as global chief marketing officer, a new post, reporting to Bob Greenberg, chairman and chief executive. Mr. Diez had been senior director for global marketing and communications at Interbrand, New York, part of the Omnicom Group, where as part of his duties as editor in chief of Interbrand’s worldwide editorial properties he introduced a quarterly journal, Interbrand IQ.

â–  Paul Ollinger joined Shift, Santa Monica, Calif., as president, a new post. He had most recently been vice president of sales for the Western region at Facebook.

â–  Ruud Wanck, chief digital officer for the Europe, Middle East and Africa operations of GroupM, part of WPP, will also serve as global chief operating officer for the GroupM Interaction unit of GroupM, which is a new post.

â–  Frank Pedersen joined Deep Focus, New York, part of Engine USA, as managing director, a new post. He had most recently been an adviser and consultant and before that was chief executive for the United States operations of LBi, which is now known as DigitasLBi.

â–  Graham Ritchie joined Hill Holliday, Boston, part of the Interpublic Group of Companies, as chief strategy officer, assuming duties that had been handled by Baba Shetty, chief strategy and media officer, who left in the fall to join the Newsweek Daily Beast Company, New York, part of IAC/InterActiveCorp, as chief executive. Mr. Ritchie had been a managing partner at Publicis Mojo, Auckland, New Zealand, part of the Publicis Worldwide division of the Publicis Groupe. Coincidentally, Mr. Shetty, who left Newsweek Daily Beast in June, also has a new job; he joined the Boston office of DigitasLBi, also part of Publicis, as chief strategy and media officer.

â–  Eric Larson joined ePrize, Pleasant Ridge, Mich., as chief revenue officer, a new post. He had been vice president for customer experience solutions at the Chicago office of Oracle.

Miscellany

■ Brownstein Group, Philadelphia, is expanding through the start up of a creatively focused agency named Nucleus Digital, to be led by Adam Deringer, chief marketing officer at Brownstein and previously the agency’s chief digital officer. Mr. Deringer’s title at Nucleus Digital will be partner and general manager.

â–  Allison & Partners, San Francisco, part of MDC Partners, opened an office in Mountain View, Calif., to be led by Monika Raj, as managing director. The agency also has offices in cities that include Atlanta, Chicago, London, Seattle and Washington.

â–  MediaPost Communications, New York, named an all-female jury to judge its OMMA Awards, for excellence in online advertising, for 2013. The choice of the 40 women came after Barbara Lippert, an editor at large at MediaPost, wrote a blog post complaining about the paucity of female judges at the 2013 Cannes Lions International Festival of Creativity in Cannes, France, as well as at advertising awards shows in general. Ms. Lippert will serve as one of the OMMA judges.

■ The Southern California Honda Dealers Association, as part of its Helpful Honda advertising campaign, has become an official partner of the Los Angeles Dodgers, the Los Angeles Galaxy soccer team, the University of California, Los Angeles Athletics and the University of Southern California Trojan Athletics. Financial terms were not disclosed. The sponsorships will extend the dealers’ event marketing program, which is centered on “helpful” activities like randomly paying for drivers’ gasoline and parking meters, to the sports team. Plans include offering free parking at Dodgers games to Honda drivers, giving seat upgrades at Galaxy matches and free washes for Hondas at U.C.L.A. football games. The agencies involved are Secret Weapon Marketing, Santa Monica, Calif., and Scout Sports and Entertainment, part of Horizon Media.