Accounts and People of Note in the Ad Industry
Victor Acosta joined the Los Angeles office of Wong, Doody, Crandall, Wiener in a new post, associate planning director. He had been a senior strategic planner at David & Goliath, Los Angeles.
Belk, Charlotte, N.C., the department store chain, chose Harmelin Media, Bala Cynwyd, Pa., as its agency for broadcast media buying. Billings were not disclosed. The assignment had previously been handled by Mindshare, part of the GroupM unit of WPP.
CBS Films, Los Angeles, part of the CBS Corporation, consolidated its media account at Starcom USA, part of the Starcom MediaVest Group division of the Publicis Groupe. The agency, which already handles planning and buying for CBS Films in traditional media, was also awarded the assignment for planning and buying in digital media; billings were not disclosed. The digital assignment had previously been handled by the Los Angeles office of Media Storm, part of the Water Cooler Group.
Todd Cullen joined Ogilvy & Mather Worldwide, New York, part of WPP, as global chief data officer. He assumes duties from Dimitri Maex, who after establishing the agency’s worldwide data and analytics practice was promoted to managing director at OgilvyOne New York, part of the OgilvyOne division of Ogilvy & Mather. Mr. Cullen had most recently been vice president for global data products at Acxiom, Little Rock, Ark.
Tyler Easterling, vice president and director for account management at the Brandon Agency, Myrtle Beach, S.C., was named chief operating officer. She assumes duties from Erin Barrett, who had been chief operating officer and director for public relations; Ms. Barrett is now vice president and director for public relations.
Espresso, San Francisco, was introduced by Ogilvy Public Relations, part of the Ogilvy & Mather Worldwide division of WPP, to specialize in public relations for start-up companies and fledgling brands.
Sarah Foss joined the New York office of Yangaroo as president. She succeeds Karen Dealy, who left, the company said, for personal reasons. Ms. Foss had been executive vice president for sales and client services at Encompass Digital Media, New York.
Fusion â€" the cable channel being introduced by the ABC News division of ABC, part of the Walt Disney Company, and Univision Communications â€" named its first advertising sales team. They are Jose Castaneda, account executive for Fusion sales; Noreen Iqbal, director for Fusion planning and pricing; Mark Olsen, vice president for Fusion sales; and Jay Williams, account executive for Fusion sales.
Jeff Gunderman, senior vice president and general manager at Eye Mall Media (USA), New York, part of Ten Network Holdings, was named to a new post, president.
Michael Hannon joined TechMedia Network, New York, in a new post, vice president for yield and revenue optimization. He had been general manager for the real-time buying exchange and advertising operations at PulsePoint.
Mary Kay, Addison, Tex., agreed to be the 2014 client sponsor of the 41st annual National Student Advertising Competition that is to take place during the annual national conference of the American Advertising Federation, which is scheduled for May 28-30 in Boca Raton, Fla. Each year, a major advertiser agrees to sponsor the competition, and the participating college and university students develop marketing campaigns for that sponsor. Recent previous sponsors include Glidden paint, Nissan, J. C. Penney and State Farm.
Corey Mitchell joined Arnold Worldwide, part of the Havas Creative division of Havas, as president for its New York operation. He succeeds Lynn Power, who resigned, the agency said. Mr. Mitchell had most recently been executive vice president and managing director at MRM Worldwide, part of the McCann Worldgroup unit of the Interpublic Group of Companies.
Nature’s Way, Green Bay, Wis., selected Dailey, West Hollywood, Calif., part of the Interpublic Group of Companies, to handle duties for its Alive brand of multivitamins that include brand strategy, creative work, media and Web site development. Billings were not disclosed; recent annual spending was estimated at $20 million. The assignment had been handled by Goodby, Silverstein & Partners, San Francisco, part of the Omnicom Group.
