âX-Factorâ Hits a New Ratings Low in Its Season Premiere
The days of the singing competition blockbuster on television may be coming to an end.
The latest evidence came on Wednesday night, when the season premiere of âThe X Factor,â Simon Cowellâs Fox series, posted its lowest ratings.
The show, which arrived with great fanfare two years ago, all but collapsed this year, dropping to just 6.2 million total viewers, its smallest audience, and a 2.1 rating among the viewers it sells most of its advertising against, those ages 18 to 49.
By contrast, the show opened two seasons ago with more than double the number of viewers, 12.7 million. And it opened last season with 8.4 million. The 2.1 rating among those younger adult viewers on Wednesday night was beaten by the summer series âBig Brotherâ on CBS (2.2) and even the show after it on Fox âMaster Chefâ (2.4). That rating was tied by the NBC summer series âAmericaâs Got Talent,â but that show (coincidentally produced by Mr. Cowell) had 9.8 million viewers.
The showing by âX Factorâ might portend further erosion for Foxâs once-impregnable singing-show hit âAmerican Idol,â when it returns in January.
In other rating news, the welcome for Arsenio Hallâs new syndicated late-night show faded a bit after its premiere but remained on the good side of respectable for its second installment on Tuesday night. In the biggest national television cities, âArsenioâ managed a 1.7 overall rating on Tuesday, down from 1.9, and a 0.7 rating in the 18 to 49 audience.
That was a bigger drop from Mondayâs 1.0 rating in the younger demographic, but it still kept Mr. Hall competitive. He trailed Jay Lenoâs âTonightâ show (0.8) but tied Jimmy Kimmel on ABC and beat both David Letterman on CBS and Conan OâBrien on TBS (0.5).
