Chipotle Returns to Animation to Support Sustainable Farming
Two years after Chipotle Mexican Grill introduced to widespread acclaim an animated commercial with a pointed message about sustainable farming, the company is back with another animated spot on the subject of food production.
The new commercial, called “The Scarecrow," has already amassed more than four million views on YouTube since it was uploaded last week. The commercial takes swipes at giant companies that treat food like another product to process and contrasts that with food made in sustainable ways that is fresh and wholesome.
Video by chipotleThe Scarecrow
There is a game that accompanies the commercial, which is available for free downloading at the Apple App Store.
The new commercial, like the one Chipotle introduced in August 2011, was created by the CAA Marketing division of the Creative Artists Agency. The 2011 commercial was introduced online and in movie theaters and was turned into a television spot in February 2012.
The previous spot featured a Willie Nelson rendition of the song “The Scientist†by Coldplay, which was available for downloading through iTunes. The song backing the current commercial â€" “Pure Imagination†performed by Fiona Apple â€" is also available on iTunes.
Video by chipotleBack to the Start
