With Contrition in His Voice, Olbermann Returns to ESPN
Keith Olbermann has had a peripatetic and stormy career as a sports anchor and the host of a politics-oriented news program.
He has worked at CNN, ESPN, MSNBC, NBC, Fox and Current TV, routinely producing memorable work but not always getting along with his colleagues..
On Wednesday, he announced that he was returning to ESPN to be the host of âOlbermann,â a late-night sports program on ESPN2. It has been 16 years since he left ESPN, where he was the popular co-anchor of âSportsCenterâ between 1992 and 1997.
âIt almost defies my ability to talk about myself to say something coherent and relevant about this,â Mr. Olbermann said in a conference call with reporters. He added, âThere is no way to forecast my career path.â
The hourlong âOlbermannâ â" which will be shown at 11 p.m. Eastern time, or later if the live games that precede it run long â" will capitalize on his deep sports knowledge. But he will avoid the political subjects that were at the core of the liberal-leaning âCountdown,â which he hosted on MSNBC from 2003 to 2011, and revived for a year at Current TV before he was fired.
âThis is going to be a sports show, and clearly a sports show,â John Skipper, the president of ESPN, said during the call. âPolitics and governance and elections will not be the subject of the show.â But he added that politics would not be off-limits to Mr. Olbermann if they interact with sports.
âOlbermannâ will make its debut on Aug. 26, nine days after the start of Fox Sports 1, which is being developed by News Corporation to compete against the ESPN sports empire.
âIâd be disingenuous if I said this didnât help us,â Mr. Skipper said about the rehiring of Mr. Olbermann.
Still, bringing the mercurial Mr. Olbermann back to the network was not a run-of-the-mill personnel move. He had, at times, a rocky tenure at ESPN â" feuding with other anchors, acting condescendingly to co-workers, and making an unauthorized appearance on âThe Daily Showâ on Comedy Central that got him suspended.
âIt was ultimately my decision as to whether the merits of Keithâs singular talent will help us serve sports fans and helps us attract sports fans at 11 p.m.,â Mr. Skipper said.
Mr. Olbermann sounded contrite about his previous behavior and the effect it had at ESPN. He had similar problems at some of his other network postings.
âWe can gather everybody who took offense at what I did and weâd need Yankee Stadium,â he said. âI can say, Iâm sorry, Iâm sorry, Iâm sorry.â
To those who are skeptical about his contrition, he said, âAll that will make a difference is how I will conduct myself.â
