Chinese Titan Takes Aim at Hollywood
Jason Lee/Reuters The actress Kate Beckinsale met fans on Sunday at an event in the coastal city of Qingdao to promote a movie theme park planned by Wang Jianlin.
HONG KONG â€" Los Angeles has film studios and the best-known movie industry award ceremonies. Orlando has amusement parks and resort hotels. Now, one of China’s richest men wants to copy them with a movie-themed real estate development in his country’s most fashionable beach city.
Wang Jianlin, the chairman of the Dalian Wanda Group.
Wang Jianlin, who is chairman of Dalian Wanda Group and reputed to be China’s wealthiest investor, announced plans on Sunday for the Qingdao Oriental Movie Metropolis. Costing from $4.9 billion to $8.2 billion, it would encompass film studios, resort hotels, an indoor amusement park, movie theaters with up to 3,000 seats and even a hospital.
Stars like Nicole Kidman, John Travolta, Leonardo DiCaprio and Zhang Ziyi, among others, showed up on Sunday at a ceremony in Qingdao for the development, which Mr. Wang billed as a sign of China’s effort to become the world leader in yet another industry: filmmaking.
Dalian Wanda purchased AMC Entertainment for $2.6 billion in a deal last year that signaled China’s biggest splash yet in the American movie market.
“It is estimated that China’s film box office revenue will surpass North America’s by 2018 and will double it by 2023 â€" that is why I believe the future of the world’s film industry is in China,†Mr. Wang said, according to a text of his remarks.
Dalian Wanda will build a series of movie sound sets, and has reached preliminary agreements with four of the biggest Hollywood movie agent businesses to help negotiate contracts with actors and actresses for the production of 30 foreign movies a year, Mr. Wang said. It is also planning deals with 50 domestic companies for the production of 100 films and television shows a year.
Chinese officials were quick to extol the Qingdao project. “Whether in terms of investment, scale or grade, Qingdao Oriental Movie Metropolis is an unprecedented project that will create history as it represents the highest level and the future of the development†of China’s film industry, said Li Qiankuan, the chairman of the government-controlled China Film Association.
Mr. Wang also announced plans to host an annual film festival in Qingdao every September, starting in 2016. The festival would include an elaborate awards ceremony.
But the moviemaking aspects of Sunday’s plans appeared to be dwarfed by the real estate project surrounding it. Mr. Wang, who made an estimated $14 billion fortune as a real estate developer, said that he planned to build eight resort hotels, an enormous shopping mall, a 300-berth yacht club, numerous apartment towers, a seaside restaurant row and even a celebrity wax museum â€" in addition to 20 movie sound sets and the amusement park.
Famed for its gentle coastal climate and located between Beijing and Shanghai, Qingdao has some of the costliest real estate in China. But as it is everywhere in China, all land is owned by the government, and the support of local officials is needed to obtain land at low cost and get permission to build on it.
In a city where even the smallest plots have set off bidding wars, Mr. Wang’s vision seems to have captured the hearts of local leaders. Mr. Wang said that the project would cover 929 acres in a new development on the city’s outskirts. The plan calls for constructing 58 million square feet of buildings on the site, the equivalent of 21 and a half Empire State Buildings.
Qingdao’s top Communist Party and municipal government officials attended Mr. Wang’s ceremony but did not release financial details for the land.
Until a few years ago, the best way to obtain a large plot of urban land cheaply was to agree to build an auto assembly plant. That has contributed to the development of more than 100 auto companies in China, many producing tiny numbers of cars.
Even the largest automakers in China, like Geely Group, tend to have Balkanized manufacturing networks, having set up many small assembly plants on large urban sites in cities scattered all over the country instead of just a few, high-output operations.
In the last five years, local governments changed tack at the direction of Beijing and began offering nearly free land either downtown or in inner suburbs to renewable energy companies. That has helped produce a huge surge in the production of solar panels and wind turbines, as China has become by far the largest manufacturer of both.
A version of this article appears in print on September 23, 2013, on page B1 of the New York edition with the headline: Chinese Titan Takes Aim At Hollywood .
